Brightpearl’s Commerce Acceleration Platform Integrates with Bigcommerce

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Bigcommerce customers now have more ways to boost their growth, with added capabilities for robust merchandizing and building multiple storefronts.

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"We’re excited that this integration gives us the new-found ability to create new Bigcommerce storefronts. What Brightpearl has built is simply incredible,” said Tim O’Connor, chief operating officer, Dang Chicks.

Brightpearl, cloud software that integrates orders, inventory and customer data across different retail channels, today announced an integration with Bigcommerce, the leading e-commerce software platform for fast-growth businesses. This integration is available immediately for Bigcommerce customers at and through Brightpearl at

“Brightpearl gives Bigcommerce clients another reason to love our e-commerce platform,” said Saranyan Vigraham, developer advocate, Bigcommerce. “With Brightpearl’s powerful tools, our nearly 35,000 SMB clients can better manage their multi-channel online sales efforts to help them sell more.”

“We’re excited that this integration gives us the new-found ability to create new Bigcommerce storefronts,” said Tim O’Connor, chief operating officer, Dang Chicks. “In addition, now we can manage a single ‘master inventory’ across multiple channels, using multiple order entry methods and even across multiple customer groups - each with their own pricing structure – which is absolutely huge for us. What Brightpearl has built is simply incredible.”

With the Brightpearl integration, Bigcommerce customers can:

  •     Enable more sophisticated merchandizing, such as:

o    Centrally managing multiple customer groups, including B2B and B2C stores, to accommodate retail and wholesale customers
o    Easily introducing bundles and kits that provide more responsive, customer-focused specials and promotions
o    Supporting multiple store locations and sub-brands
o    Providing real-time margin visibility and control

  •     Manage and synchronize orders, backorders and inventory across multiple channels – including brick & mortar stores, Bigcommerce storefronts and other leading online marketplaces, such as Magento, Amazon and eBay – all from a single central hub
  •     Unify customer data from multiple channels in order to derive more comprehensive insights into purchase behavior, and feed outbound customer marketing tools with more accurate, targeted customer content
  •     Open multiple Bigcommerce storefronts that showcase different brands and products

“Brightpearl lets retailers focus on what they do best: be great merchants,” said Salman Malik, Brightpearl’s chief executive officer. “Integrating our Commerce Acceleration Platform with Bigcommerce means even more powerful merchandizing capabilities and removes many distracting headaches associated with multi-channel order, inventory and customer data management.”

About Brightpearl
Brightpearl is cloud software for multichannel retailers. It integrates orders, inventory and customer data and lets retailers do what they do best: focus on growing their businesses. With Brightpearl’s commerce acceleration platform, multichannel retailers can be confident their core data and processes are under control, saving time, money and creating a reliable foundation for rapid growth. Brightpearl is fully integrated with a variety of sales channels including Magento, eBay, Bigcommerce, Shopify and Amazon, providing retailers with built-in access to multiple channels for growth. To learn more, visit

About Bigcommerce
Bigcommerce is the leading e-commerce platform for fast-growth businesses, enabling them to easily launch professional online stores in hours, not weeks or months. Existing clients Gibson Guitar,, YETI Coolers and over 30,000 others are using Bigcommerce’s built-in e-commerce and marketing capabilities to sell more with less effort. Bigcommerce was founded in 2009 by two Aussies turned part-time Texans with a vision to build a scalable, powerful e-commerce platform for every business in the world.

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