Understanding cancer's effects first hand and the impact it has on families, perhaps none of our efforts are more important than our activities relating to cancer education. By working exclusively with the Lance Armstrong Foundation, an organization dedicated to leading the fight against cancer, we will add to our reach and effectiveness in spreading this message.
SCOTTSDALE, Ariz. (PRWEB) September 6, 2007
At http://www.BrightSpot.tv/livestrong, consumers are encouraged to spend a few minutes a month watching relevant and highly-targeted video ads that when viewed accrue credits. Consumers are encouraged to amass credits worth up to five dollars which can then be donated to the LAF on a monthly basis. Fundraising in this new manner allows consumers to contribute to a great cause without having to dig into their own pockets and enables them to show their support of the Lance Armstrong Foundation, whose mission is to unite people in the fight against cancer.
"From the beginning, the BrightSpot Media executive team has been dedicated to promoting causes important to us," said Aaron Martens, BrightSpot CEO and Co-Founder. "Understanding cancer's effects first hand and the impact it has on families, perhaps none of our efforts are more important than our activities relating to cancer education. By working exclusively with the Lance Armstrong Foundation, an organization dedicated to leading the fight against cancer, we will add to our reach and effectiveness in spreading this message."
"We are pleased that BrightSpot Media shares our passion for inspiring and empowering people affected by cancer and are excited they are bringing to market a new and innovative approach to fundraising," said Betty Otter-Nickerson, COO of the LAF.
About BrightSpot Media
BrightSpot Media is the creator of BrightSpot.tv, an interactive online video platform created to increase advertising effectiveness by delivering highly qualified permission-based content to consumers whose voluntary participation earns them credit toward movies, music, streaming content or monthly subscriptions to such popular online services as: GameFly, Napster, NBA.com or MLB.com. BrightSpot eliminates the waste associated with existing advertising channels and delivers a highly measurable, interactive media experience with an enthusiastic and tightly focused audience. Founded in 2004, BrightSpot Media is a private company based in Scottsdale, Arizona. For more information about BrightSpot Media, please visit http://www.brightspotmedia.com or http://www.brightspot.tv.
About the Lance Armstrong Foundation
The Lance Armstrong Foundation (LAF) unites people to fight cancer, believing that unity is strength, knowledge is power and attitude is everything. We provide the practical information and tools people battling cancer need to live life on their own terms. We take aim at the gap between what is known and what is done to prevent death and suffering due to cancer. We engage the public at large to pursue an agenda focused on preventing cancer, ensuring access to screening and care, improving the quality of life for people affected by cancer, and investing in needed research. Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong, the LAF is located in Austin, Texas. UNITE at http://www.LIVESTRONG.org.