Imaging Center Rebrands As BrightWay Imaging, Unveiling Capped-Pricing Structure

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BrightWay Imaging will offer a new unique, capped pricing structure for patients, along with convenience and simplicity for high-quality digital imaging services.

We wanted to make sure patients are completely satisfied by our services. They will know what their out-of-pocket expense will be before their exam. There will be no surprises.

Imaging Center has undergone a company-wide rebrand in which it became BrightWay Imaging earlier this week. BrightWay Imaging, a company which has offered affordable, high-quality digital imaging services since 1999, will offer a unique, capped pricing structure to patients, along with convenience and simplicity.

The capped pricing structure ensures patients will better understand their responsibilities before services are performed. The charges are all-inclusive, so that patients will never have unexpected fees. This pricing structure encompasses the company’s mission of making a healthcare smarter and more accessible for all.

“BrightWay Imaging is among the first to offer the all-inclusive, capped pricing structure,” Chris Dykstra, BrightWay Imaging co-owner said. “By doing this, we are giving the patient a tool to price shop and better understand his or her total charge.”

BrightWay Imaging’s team is excited about becoming even more patient-focused through offers like the capped-pricing guarantee. The BrightWay Imaging rebrand is centered around making healthcare costs fully transparent through concise messages about pricing.

“We wanted to make sure patients are completely satisfied by our services. They will know what their out-of-pocket expense will be before their exam. There will be no surprises. We believe this will grant customers more control and in turn, they will be more satisfied with their experience,” Dykstra said.

Along with the rebrand, BrightWay Imaging implemented a new logo and website (http://www.brightwayimaging.com/). The website was designed to increase customer accessibility, with new features such as online pricing, digital form downloads, and appointment scheduling.

About BrightWay
Since 1999, BrightWay Imaging has performed thousands of affordable MRIs, mammograms, ultrasounds and X-Rays to patients in Missouri and Illinois. BrightWay Imaging gives patients back the control through its all-inclusive, capped pricing. BrightWay Imaging’s services are convenient, personalized and the right choice for all digital imaging needs. For more information, visit https://www.brightwayimaging.com/ or call 618-465-4674.

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Kirstie Hamel
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