Britney Spears Photographed by Three Iconic Photographers for Candie’s Only at Kohl’s Spring 2010 Advertising Campaign

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Britney Spears and famed photographers Annie Leibovitz, Mark Seliger and Terry Richardson come together for an innovative Spring 2010 ad campaign for Candie’s Only at Kohl’s. “Britney Spears Through The Lens,” showcases a series of photographs of Spears by master photographers . Video and pictures es are available on February 17th at http://www.magicbulletmedia.com/MNR/BritneyThroughTheLens

Britney Spears Behind the Lens

International icon Britney Spears and three famed photographers come together for an innovative Spring 2010 ad campaign for Candie's Only at Kohl’s. “Britney Spears Through The Lens,” showcases a series of photographs of Spears by master photographers Annie Leibovitz, Mark Seliger and Terry Richardson.

Shot at Paramount Studios in Hollywood late last year, Annie Leibovitz’s photograph features Spears against an industrial backdrop, Terry Richardson photographed Spears on a plain white set with colorful props, while Mark Seliger created two elaborate set: a French burlesque inspired pink dressing room; and a custom designed pink Harley-Davidson motorcycle against a perfect blue sky.

Britney Spears commented, “Annie, Mark and Terry are three of the biggest photographers in the world. I am honored to be working with them for my Candie’s Only at Kohl’s ads. It was an amazing shoot and I know my fans are going to love the cool images.”

The pictures will debut with a four page insert in the April issue of Seventeen Magazine as well as online at candies.com and kohls.com. The full campaign will roll out in fashion magazines, outdoor billboards, in-store, circulars, online and direct mail.

During her 10 year career, Britney Spears has had 5 albums debut at the #1 spot on the Billboard Top 200 Albums chart, as well as 23 Top 40 hits on the Billboard Pop Singles chart. Worldwide, she’s one of the top-selling artists of the last decade, with over 63 million albums sold. Spears recently became the first artist in over three years to debut No. 1 on the Billboard Hot 100 Chart with her latest song, “3.”

B-ROLL: BEHIND-THE-SCENE’S FOOTAGE, SOUNDBITES, SIZZLE AND AD IMAGES

Satellite Feed of B-Roll Package Available February 17th
Feed 1: 4:15 AM – 4:30 AM, ET
Feed 2: 10:15 AM – 10:30 AM, ET
Feed 3: 13:15 PM – 13:30 PM, ET
Coordinates: Galaxy 3C, Transp. 08, C-Band, DL Freq: 3860(V)
Trouble #: 212.722.3195; Audio: 6.2/6.8

ONLINE MEDIA: http://www.magicbulletmedia.com/MNR/BritneyThroughTheLens/

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Elana Gichon Liff
MagicBullet Media
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