Penetration of Digital Technology Sustains Growth in the Broadcasting Industry, According to a New Report by Global Industry Analysts

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Broadcasting sector is driven by rise in television broadcasting including pay-TV digital broadcasting, portable-TV broadcasting and satellite-TV broadcasting. Innovations are driving the satellite and cable broadcasting sector as operators are bringing in more channels and focusing on expanding their broadcasting range through launch of new satellite services.

Broadcasting Industry: A Global Outlook

Growth in the broadcasting industry has been largely driven by the increasing inflow of advertising revenue as well as the unprecedented growth and acceptance registered by the pay-TV market globally. Broadcasting industry will continue to be stimulated by the new content and programs being aired with special focus on information and entertainment of niche viewer group and put together with value-added benefits such as Internet access and loyalty card schemes. Another noteworthy factor in growth of broadcasting sector would be the emergence of interactive multimedia add-ons that provide links to other sources of information.

Cable, terrestrial, and satellite are three popular modes of broadcasting. Cable broadcasting has started to gain grounds and is expected to establish itself as a major breakthrough in convergence technologies by reaching out to broadcasting, telecom, e-commerce, and Internet sectors by 2010. Satellite would maintain its stronghold across the TV sector while Terrestrial TV has gone obsolete due to the archaic infrastructure network.

Broadcasters have been investing heavily over the years to explore the digital aspect of the broadcasting industry. Despite intense competition from cable TV, the scope and reach of digital TV has significantly evolved with all forms of digital technology including digital cable, digital terrestrial, and digital satellite solutions making their presence in the broadcasting industry. Digitization of broadband services also led to the development of Internet based digital broadcasting such as ITV and IPTV that use Voice-over-IP (VoIP) telephony. Operators are pacing up to digital broadcasting with introduction of more channels, access to innovative video programming and forming strategic tie-ups for expanding their broadcasting range.

Interactive TVs (ITVs) are surging in popularity with the penetration of digital technology and Internet across many households and the emergence of pay-TV concept. All digital ITVs use Internet Protocol TV (IPTV) technology for broadcasting programs. Portable TV technology is the new technology that is recently being developed for broadcasting of digital television signals to small portable devices such as car screens, music and game players, and DVDs. Some players are already developing broadcasting signals for these devices for developing standards for portable digital TVs.

Digital Terrestrial Television (DTT) broadcasting is exhibiting sturdy growth with rise in digital penetration across households. Digital technology is presenting a tough competition to traditional broadcasting services of satellite and cable. In recent years, China has emerged as the fastest growing region for DTT broadcasting. A fast growing sector of DTT broadcasting is Direct-To-Home (DTH) sector.

Broadcasting industry is deterred by increased piracy due to significant unauthorized distribution of copyright protected content. As virtually all the content is available on the Internet and mostly free-of-cost, piracy has made a clear dent in the revenues of broadcasting as well as entertainment production companies. Deployment of peer-to-peer Internet technologies has put under question the monopoly enjoyed by the broadcasting industry in delivering entertainment.

The report titled "Broadcasting Industry: A Global Outlook", published by Global Industry Analysts Inc, provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. An easy guide to What, Why, When, How, Where, and Who of an industry, the report provides a bird's eye view of the industry, and its changing semantics set into motion by the digital era. Punctuated with 8 illustrative statistical tables, global market penetration and reach is quantitatively analyzed across market sectors. Regional markets briefly summarized with annotated with 68 data tables of research findings include the US, Canada, France, and Germany, among others. The report also recapitulates recent noteworthy mergers, and acquisitions in addition to providing an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 623 companies worldwide.

For more details about this research report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.

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