Brookeside Named as Finalist in 2009 Stevie® Awards for Sales & Customer Service

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The Brookeside Group, Inc. was named a Finalist today in the Sales Training or Coaching Program of the Year category in the third annual Stevie Awards for Sales & Customer Service.

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This recognition validates our team's absolute commitment to excellence and providing training that delivers an immediate impact and real behavior change. This honor also recognizes our wonderful clients who bring a passion and willingness to learn to all of our workshops.

The Brookeside Group, Inc. was named a Finalist today in the Sales Training or Coaching Program of the Year category in the third annual Stevie Awards for Sales & Customer Service.

The awards are presented by the Stevie® Awards, which organizes several of the world's leading business awards shows including the prestigious American Business Awards.

More than 500 entries from companies of all sizes and in virtually every industry were submitted to this year's competition. There are 27 categories for customer service professionals and 41 categories for sales professionals.

Brookeside developed an 18-month sales training program to be delivered in three phases for a Fortune 1000 financial services company. Phase I launched this year with the goals of developing superior sales skills for sales managers and helping account executives gain time. Using the theme of "sharpening the saw without stopping the cutting," account executives plan and role play real-life scenarios with their own prospects and clients, not generic situations. This allows participants to learn new skills with actual prospects in a safe environment while also completing work they would have had to do anyway in less time and with greater success.

ROI has already been realized. Eight sales teams have completed the training to date and each selected a prospect they had less than a 50% chance of landing to work on. Seven of those accounts have since been won.

"We are honored to be a Stevie Award finalist for Sales Training Program of the Year," said Tom Cates, Founder and President of Brookeside. "This recognition validates our team's absolute commitment to excellence and providing training that delivers an immediate impact and real behavior change. This honor also recognizes our wonderful clients who bring a passion and willingness to learn to all of our workshops."

"Being named a Finalist in the Stevie Awards for Sales & Customer Service is an important achievement," said Michael Gallagher, president of the Stevie Awards. "It means that independent business executives have agreed that the nominee is worthy of international recognition. We congratulate all of the Finalists on their achievement and wish them well in the competition."

Details about the Stevie Awards for Sales & Customer Service and the list of Finalists in all categories are available at http://www.stevieawards.com/sales.

About The Brookeside Group
The Brookeside Group, Inc. provides strategic consulting services and relationship building tools to a broad client base, ranging from start-ups to the Global 1000. At the company's core is a Loyalty Management System (patent pending) that both anticipates and activates employee, customer and partner Loyalty. Brookeside analyses look past inert satisfaction measures to uncover the underlying "heart-and-mind" variables that drive long-term, mutually beneficial relationships. Brookeside helps its clients develop and implement action plans that seamlessly weave relationship management best practices into the fabric of their organization, culture and business workday.

Brookeside's key product sets include: Measuring Loyalty through their Loyalty Management System and online software EnAct, Building Loyalty through strategic consulting, Maintaining Loyalty through highly acclaimed training courses, and Communicating Loyalty through messaging creation.

More information about Acton, Massachusetts-based Brookeside can be found on the company's Web site, http://www.brookeside.com, or by calling (978) 266-9876.

About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and The Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at http://www.stevieawards.com.

Sponsors of the third annual Stevie Awards for Sales & Customer Service include John Hancock Mutual Funds, Sales Partnerships, and ValueSelling Associates.

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Allison Byers
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