Shopatron Avoids Holiday “Scrambles” with BrowserMob Load Testing from Neustar

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On-demand Load testing service helps ecommerce site handle peak website traffic

We want to be ready for the unexpected, says Cumberland. This helps us do that.

“We want to be ready for the unexpected,” said Dave Cumberland, VP of Engineering for Shopatron in a recent Internet Retailer article on holiday readiness. According to Cumberland, that’s why Shopatron, a provider of integrated ecommerce solutions, conducts rigorous load testing with BrowserMob from Neustar.

With 40% of its annual revenue coming in the fourth quarter, Shopatron needed to perform at its best between Thanksgiving and Christmas. Noted Cumberland, this means a 99.999% service-level agreement and average page loads of 2.5 seconds.

Facing Holiday Website Traffic with Confidence
“We see a lot of orders and a lot of browsing traffic,” said Cumberland. “Everything has to work up to our standards.” In previous years, before Shopatron began its load testing regimen, the company “held our breath” during the holiday rush.

Choosing BrowserMob for its flexible, On-Demand Load Testing service, Shopatron tests thoroughly during the holiday ramp-up, unleashing traffic surges to ensure its site doesn’t slow to a crawl or, worse, crash. “The overall results were tremendous,” said Cumberland. “More than anything, we felt much more confident as we entered the holidays.”

Read the case study on how Shopatron leveraged BrowserMob Load Testing to prepare for the holidays.

Additional Load Testing Resources
Neustar offers a wealth of information on load testing, including “Top 10 Tips for Holiday Prep” and an Expert Blog Series by its Professional Services engineers. With hundreds of load tests under their belts, they offer proven strategies to ensure a high-performance holiday season.

For more information about BrowserMob On-Demand Load Testing, visit To learn about Neustar Webmetrics Full-Service Load Testing, please visit

About Neustar:
Neustar, Inc. provides market-leading, innovative solutions and directory services that enable trusted communication across networks, applications, and enterprises around the world. Visit Neustar online at Offered through our Internet Infrastructure Services Division, BrowserMob Load Testing services help organizations ensure their websites and applications can handle peak traffic, delivering a competitive advantage and a positive end-user experience.


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Susan Wade
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Shopatron uses BrowserMob to prepare for the holiday rush.