Brulant, Inc. Builds eCommerce Solution for Newly Launched
Borders.com
CLEVELAND (Business Wire EON/PRWEB ) May 28, 2008 --
Brulant, one of the nation’s leading interactive
marketing firms, today announced its participation in the successful
launch of Borders.com. Brulant handled the commerce web and application
development on IBM’s Websphere Commerce
platform.
Brulant’s work with Borders began several
months ago, and the company is Borders’ online
technology partner for Borders.com, including all web and application
development work enabled through IBM's WebSphere
Commerce platform. For the recent launch, Brulant developed
functionality in areas including enabling the shopping cart, promotions,
account maintenance, access to the Borders Rewards Loyalty Program, SKU
management, as well as support of merchandising and marketing efforts.
“Borders will now be able to directly fulfill
customer needs online and create deeper and more meaningful
relationships with its customers over time via the Websphere Commerce
solution,” said Adam Cohen, partner at Brulant
and the executive lead on the project.
The Brulant team includes both individuals stationed out of Borders’
headquarters as well as additional team members located in Brulant's Commerce
Solution Center (CSC) in Cleveland, OH. The Commerce Solution Center
is run by a Brulant practice team focused on developing unique WebSphere
Commerce Solutions and is split amongst technical capabilities with
focused areas of expertise. Brulant has the largest group of WebSphere
Commerce professionals in the country, other than IBM itself.
“Brulant's retail and implementation
experience, combined with proven methodologies, has insured consistency
and quality throughout the project,” added
Kevin Ertell, vice president of e-business for Borders Group. “Brulant
worked directly with our Borders' e-business team, bringing their years
of real-time experience with Websphere Commerce to bear in helping us
best leverage the robust capabilities of the product.”
About Brulant, Inc.
Brulant is one of the nation’s leading interactive
marketing firms infused with deep technology horsepower. Brulant is
currently ranked the second largest independently-owned interactive
agency in North America and the 3rd fastest
growing, overall. Brulant’s capabilities are
wrapped around our deep industry knowledge within retail & consumer
products, financial services, healthcare, hospitality, manufacturing and
services. We understand the unique challenges and goals within these key
industries and deliver solutions to help our clients create more
meaningful and longer lasting customer relationships, establish a
business channel that is highly profitable, and enable the growth of our
clients’ businesses through the online
channel.
For more information, visit www.brulant.com.
See the original story at: http://eon.businesswire.com/releases/brulant/commerce/prweb980224.htm
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