Lady Gaga Singing Toothbrushes Launch Summer, 2012

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Brush Buddies expands Singing Toothbrush category with new artist, new songs and new style.

Brush Buddies Lady Gaga Singing Toothbrush

The Lady Gaga Singing Toothbrush is the world’s first to feature a black replaceable brush head with soft black bristles and a body encased in gold.

Bravado, the world’s leading global music merchandising company, and Brush Buddies, the world’s leading provider of entertaining and educational oral care products, announced that Lady Gaga is the newest artist to join the successful line of Brush Buddies Singing Toothbrushes. The announcement was made today by Tom Bennett, Chief Executive Officer of Bravado, and Anish Patel, Chief Executive Officer of Brush Buddies.

Brush Buddies, in conjunction with Bravado, created the singing toothbrush category during the summer of 2011 with the launch of two singing toothbrushes that each play two hit songs by Justin Bieber.

This summer, Brush Buddies expands their product line with two Lady Gaga Singing Toothbrushes; one that plays “Born This Way” and “Bad Romance”, the other that plays "Born This Way" and “Teeth”. Each song plays for a full two minutes; the brushing time recommended by dentists.

“We are thrilled to be expanding our singing toothbrush line of products with Lady Gaga; an artist known for her trend-setting fashion,” states Patel. “We worked closely with Lady Gaga to design her toothbrush with an artistic flair that is reflective of her style.”

The Lady Gaga Singing Toothbrush is the world’s first toothbrush to feature a replaceable black brush head with soft black bristles and a body encased in gold. Brush Buddies packaging continues to showcase the name and image of each artist and, beginning today, has a new "play now" feature that allows consumers to play each of the songs on the brush while maintaining the product in a safe hygienic shell.

“Bravado is excited to again partner with Brush Buddies and its innovative products and interactive packaging,” commented Bennett. “We always strive to capture the spirit and personality of the artist in all of the merchandise we create and this product is no different. Lady Gaga fans are sure to embrace it.”

With this launch, Brush Buddies announces their exclusive worldwide rights to manufacture and market Lady Gaga oral care products; now available at leading retailers, on the Brush Buddies website, in Lady Gaga's online store and on her European tour that begins today.

Connect with Brush Buddies online for the latest news and information:

About Bravado
Bravado, the only global, 360° full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength. In addition to Lady Gaga, Bravado artists include Justin Bieber, Nicki Minaj, Lil Wayne, Katy Perry, LMFAO, Green Day, the Rolling Stones, Michael Jackson, Queen, Paul McCartney, Kanye West, No Doubt, Guns N Roses, Metallica, The Killers and many others.

About Brush Buddies
Brush Buddies is the world’s leading provider of entertaining and educational oral care products for people of all ages. The Brush Buddies brand includes Singing toothbrushes, featuring today’s most popular music artists and their hit songs; Sonic toothbrushes, which clean with 30,000 stokes-per-minute; Talking toothbrushes, designed as five characters to teach young brushers proper technique; Poppin’ toothbrushes, designed as five animal characters whose brush head pops with action and Standard toothbrushes, designed as three whimsical characters fit for smaller hands.

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Contact: Jeff Mellin, Director of Marketing
Phone: 909-434-0911 ext. 119
Email: pr(at)brushbuddies(dot)com

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Jessica Reza
Brush Buddies
909-434-0911 120
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