With less discretionary income available, BrylaneHome® has responded to this ‘nesting’ trend by offering the latest styles, colors, and designs – all year round at great values for the entire home and holiday occasions.
New York, NY (PRWEB) May 19, 2011
BrylaneHome®, a leading home and lifestyles brand in the portfolio of Redcats’ OneStopPlus division, announced today the launch of an exciting collection of unique items designed especially for outdoor entertaining, relaxing in the backyard, picnics at the beach and all kinds of ‘fun in the sun’ with friends and family.
Even more, BrylaneHome® is offering customers 10% off their highest priced item from now until 7-15-11 with coupon code BHKVORDER to promote the launch of its Summer Book.
With many BrylaneHome® exclusives, The Summer Book features gazebos, outdoor furniture, umbrellas, rugs, gardening products, decorative replacement cushions, portable picnic sets and much more! Also included are innovative products from the Plus Size Living Collection designed to add comfort and convenience to the overall lifestyle of the plus-size customer. As part of the BrylaneHome® Summer Book, the outdoor furniture collections include Plus Size Living tables and extra-wide chairs with a weight capacity of 500+ lbs.
BrylaneHome’s summer catalog is part of the exciting direction under a new leader, David Milgrom. With more than 20 years of retailing experience, David officially joined the BrylaneHome® team in March 2011. Most recently, David served as Principal of his own management consulting firm, Milgrom and Associates, advising e-commerce, catalog and brick and mortar retailers on strategic merchandising, marketing, supply chain and operations. Prior to this, he was Principal and Chief Executive Officer of Direct Marketing Services, Inc., a private direct-to-consumer retailer of consumer goods.
“In today’s fast-paced, stressful environment, families are spending more on non-essentials, especially home and lifestyle products that are designed to add comfort and beauty, as well as create an ideal place for entertaining,” said David Milgrom, Vice President, General Brand Manager for BrylaneHome®. “With less discretionary income available, BrylaneHome® has responded to this ‘nesting’ trend by offering the latest styles, colors, and designs – all year round at great values for the entire home and holiday occasions.”
About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and TGW.com - The Golf Warehouse®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.
Redcats is a leading worldwide online retailer for fashion and home furnishings. The group gathers 17 European and US based brands in 31 countries: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com, The Sportsman’s Guide®, TGW.com - The Golf Warehouse®, Ellos, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon, Stella McCartney Kids and Castaluna. In 2010, Redcats generated 3.436 billion euros of sales including 54% on Internet and employs over 14,000 associates. Redcats distribution network combines more than 70 e-commerce sites, nearly 600 stores and around 30 catalogues for 26 million active customers. Redcats is a PPR Company. For any further information: http://www.redcats.com
Corporate PR & Communications
# # #