BTC and GKhair Collaborated to Bring Amazing Lightening Tips for Hair Professionals

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Mallery Share aka Hello Balayage showcased two beautiful and healthy blonde looks with GKhair from the BTC House in West Hollywood.

GKhair and BTC collaborated to bring amazing lightening tips for hair professionals

Earlier this May, GKhair went live with behindthechair.com from the BTC House in West Hollywood. This was an education session carried out with collaboration between GKhair and BTC. The renowned hair artist, Mallery Share (@hellobalayage) was invited to share her professional tips and techniques on blonde transformations. The transformations were done with the lovely models, Samantha Jojola and Aly Rae.

From Brunette to a Beachy Blonde
Aly Rae was a brunette and Mallery transformed her hair into a beachy blonde. She combined a traditional balayage with foilayage technique to achieve this look. Moreover, she shared some expert tips for transforming from brunette to blonde during the transformation.

Steps involved

  • Pre-lightening with Juvexin Lightening Powder+
  • Toning with Juvexin Cream Colors
  • Styling with GKhair Styling products

Read details in the blog post, "How to transform from brunette to a fresh and beachy blonde." Watch a complete step-by-step video of the transformation.

Bright and Healthy Blonde Balayage
Samantha was a natural blonde who had had a balayage back in October. With her, Mallery’s aim was a simple retouch, creating a brighter and healthier blonde. Therefore, she carried out a balayage with the new formulation of GKhair Miami Beach Bombshell Clay Lightening Powder which gives 8+ levels of lift.

Steps involved

  • Pre-lightening with Miami Beach Bombshell Clay Lightening Powder
  • Toning with Juvexin Cream Color 10.12
  • Styling with GKhair Styling products

Read all details for this transformation in the blog post, "How to create a Bright Blonde Balayage." This transformation went live on social media platforms and attracted great engagement. Watch a complete step-by-step video of the transformation.

For taking notes on all of Mallery's tips, watch the complete live stream video here.

About GKhair 
Operating in more than 75 countries, GKhair is a US-based haircare brand with an extensive product line including Keratin Treatments, Aftercare and Styling Products, Tools, and Accessories.

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Meghan McHugh
GKhair
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