With a new five-year plan transforming China’s focus from export manufacturing to domestic consumption, the timing of our announcement couldn’t be better
Chicago, IL (PRWEB) November 11, 2011
Global b-to-b marketing agency Slack and Company is creating an Asia-Pacific hub in Hong Kong through the merged operations of The Tomorrow Group, a Hong Kong-based b-to-b marketing communications agency.
Renamed Slack and Company Asia, the Hong Kong-based hub will provide an on-the-ground presence and full, integrated communications services for Slack and Company clients in North America, China and the Asia-Pacific region, said Bengt Sjogren, president and head of international at Slack and Company.
Slack and Company Asia will be headed by Stefan Ronnquist, founder of The Tomorrow Group. An alum of renowned b-to-b agency Anderson & Lembke, Ronnquist has 20+ years of experience in international b-to-b marketing with such clients as Finnair, Nolato, Scania, Sony, Singapore Post, SingTel and ZTE.
“With a new five-year plan transforming China’s focus from export manufacturing to domestic consumption, the timing of our announcement couldn’t be better,” said Ronnquist. “This new focus opens great opportunities for international b-to-b companies whom we can assist with our knowledge of Asia-Pacific markets.”
To further strengthen its Asian operations, Slack and Company has brought Tokyo-based Next Inc. into its global agency network. The founder of Next Inc., Kjell Fornander, will join the board of Slack and Company Asia. So will Michael Zhu, president of the Lan-bridge Group, Slack and Company’s agency partner in Chengdu, and general manager of Slack and Company China.
“With a physical presence across China and in Singapore and Japan, Slack and Company has local coverage in the leading Asian markets and can offer comprehensive communications services and solutions throughout the entire Asia-Pacific region,” said Gary Slack, chairman and CEO of Slack and Company.
About Slack and Company
Slack and Company is one of the world’s first integrated marketing communications (IMC) agencies and one of the very few that works exclusively with business-to-business marketers. Founded in 1988 and based in Chicago with a growing presence in Asia and Europe, the global agency works across the entire marketing communications spectrum, combining deep expertise in demand creation with new marketing technologies to build solutions-neutral programs that deliver predictable ROI to a growing list of blue-chip clients. The firm has received Agency of the Year honors a number of times from both the Business Marketing Association and Crain’s BtoB magazine.