Marketo President and CEO, Phil Fernandez, Recognized As Industry Leader in BtoB Magazine’s Annual “Who’s Who” Report

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New Demand Generation Category Acknowledges Innovation and Growth in the Marketing Automation Industry

Marketo

It is an honor to be recognized as a leader in the new demand generation category in BtoB Magazine's annual Who's Who in Marketing report

Marketo, the revenue cycle management company, today announced that Phil Fernandez, president and CEO of Marketo, has been honored as a key influencer by BtoB Magazine’s annual “Who’s Who in B-to-B” special report in the demand generation category.

This year, Demand Generation was identified as a new category in need of recognition for the 2010 list, replacing services from past reports. This change by BtoB Magazine recognizes the growth in this category, as well as the innovative solutions introduced by organizations and leaders in this sector.

Winners were chosen by readers, marketing organizations, industry experts and members of the BtoB Magazine editorial staff.

“It is an honor to be recognized as a leader in the new demand generation category in BtoB Magazine’s annual Who's Who in Marketing report,” said Phil Fernandez, president and CEO, Marketo. “Marketo continues to see tremendous growth from companies looking to improve their marketing results, increase sales-ready leads, and drive revenue. It’s a privilege to be acknowledged, especially since this award was voted on by a wide variety of individuals across the B2B marketing space.”

About Marketo
Marketo, http://www.marketo.com, is the revenue cycle management company, revolutionizing how marketing and sales teams of all sizes work — and work together — to accelerate predictable revenue. Marketo’s solutions are both powerful and easy to use, providing explosive revenue growth throughout the revenue cycle from the earliest stages of demand generation and lead management to deal close and continued customer loyalty.

Marketo Lead Management helps marketers acquire, nurture and qualify more high quality sales leads with less effort; Marketo Sales Insight helps sales understand, prioritize and interact with the hottest leads and opportunities to close business faster; and Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle. Marketo won the 2010 CODiE award for ‘Best Marketing Solution’ and was voted 'Best Marketing Automation Application' and 'Best Mass Emails Solution' by Salesforce customers on the Force.com AppExchange. As of July 2010, more than 600 enterprise and mid-market clients globally have selected Marketo.

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Michelle Schofield
Marketo
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