Curvy Is The New Black: Fashion Trends Toward Women With Curves, According to Bubbles Bodywear

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Fashion designers and retailers are always looking for the new "Black" - that next big fashion trend. Fashion icons like Vogue Paris and national retailers like The Limited Stores and Bubbles Bodywear are recognizing "Curvy is the new Black".

Supermodel Sasha Pivovarova on the beach in BubbleBuns Padded Boyshorts

Curvy is the new Black

Fashion designers and retailers are always looking for the new "Black" - that next big fashion trend that will hit it big with consumers and lift their bottom line. According to fashion icons like Vogue Paris and national retailers like The Limited Stores and Bubbles Bodywear, "Curvy is the new Black".

The days of heroin chic are far gone, replaced by the popularity of the healthy hourglass silhouette. This is great news for women who were born with a naturally curvy profile and for those who spend countless hours walking, running or squatting their badunkakdunk away.

But what about those women who are not naturally endowed with a shapely backside? They need not worry! Bubbles Bodywear has pioneered the innovative industry of Booty Boosting. Yes - Booty Boosting. Karen Jones, President of Bubbles Bodywear, says that "there are many women out there who wish they had the trendy curves of Hollywood starlets like Scarlett Johansson and Jessica Alba."

Until now, the only options for these flat-bottom girls were contraptions that looked like grandma's girdle or men's football pants. Bubbles Bodywear recognized this void in the market and began creating fashionable and attractive padded panties and butt bras in 2003, just about the time that the "J-Lo" nickname became the standard adjective for a big booty.

The June/July 2009 issue of Vogue Paris certainly gives credence to the new booty-lifting shapewear from Bubbles. Worn by fashion supermodel Sasha Pivovarova, photographed by renowned fashion photographer Bruce Weber and styled by fashion stylist Carine Roitfeld., Bubbles Bodywear's BubbleBuns Padded Boyshorts were featured in their cover shoot.

Even mannequins joined the butt-boosting trend when The Limited Stores introduced "Lexie", a new fuller cut pant collection specifically designed for the curvier girl. The Limited Stores purchased BubblesBuns to retrofit their mannequins for the Lexie launch in 250 stores across the country. Jennifer Bayley, Public Relations Manager for The Limited explains: "Our mannequins didn't have the right specs, so we used Bubbles Bodywear to help give them a 'boost'. Our pants looked amazing once the Bubbles were on - it really helped highlight the features of the new fit."

Whether you're talking about supermodels, fiberglass dummies or real women, it is undeniable that Curves are here to stay. While lingerie companies have been offering breast enhancing solutions for decades, the bottom half is finally getting the attention it deserves and as a result, Bubbles Bodywear is fast becoming a household name for the non-bootylicious.

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KAREN JONES
Bubbles Bodywear
800-401-5811 ext. 2
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