BudURL Reimagines Enterprise Link Management to Capture More Data, Opportunities and Revenue

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Company to unveil customer wins and new interface at Collision Conference -- Helps renowned global brands modernize their digital campaigns.

BudURL

Links are the overlooked fabric of digital life that tie together the ever-expanding marketing footprint of modern companies. With BudURL, companies can be sure that their links are always live, relevant and secure.

BudURL, the link management platform that enables forward-thinking brands to know exactly what clicks, today announced the launch of its reimagined user experience. Global brands using BudURL to modernize their digital campaigns include Airbnb, Coca-Cola, Comcast, Patagonia and many others. The company will unveil the fresh look and feel of its enterprise-grade service offerings at the Collision Conference in New Orleans, on May 3rd at Booth #B-127.

The redesign of BudURL further expands the company’s position as the most advanced way an enterprise can manage, monitor and measure its digital footprint -- from links pointing to web, social and mobile content all the way to physical assets connected to the Internet of Things (IoT) such as smart packaging or beacons.

The new version, available to all customers this quarter, will make it even easier to create links for an always-on world and to understand the true engagement and impact of a brand’s assets. Among its key new features is the URL builder, which makes it a snap to automatically add correct and consistent tracking parameters to links and manage them from a dashboard, amplifying the value of analytics platforms such as Google Analytics, Adobe SiteCatalyst and Coremetrics.

“Links are the overlooked fabric of digital life that tie together the ever-expanding marketing footprint of modern companies. With BudURL, companies can be sure that their links are always live, relevant and secure,” said Andy Meadows, founder and CEO of BudURL. “We are shaping the future of enterprise link management to help marketers close the growing gap between disconnected web platforms.”

Whether it’s mobile, social or email marketing, every company needs a reliable, secure and scalable way to link their best assets with their best audience, combined with broad and deep backend functionalities to know exactly what resonates with which audience at what point in time. Global enterprises are currently spending $1 billion a year on tools, time and technology to manage their links, yet the waste related to inefficiencies is estimated to be far greater.

With the latest version of BudURL and its speedier dashboards, marketing experts and technologists at global brands can manage more links in less time and see the impact of their campaigns in real-time, even from a mobile device. What’s more, BudURL easily integrates with leading web-based analytics platforms to ensure standardization across teams and agencies. BudURL delivers optimal campaign insights even for dozens of domains and hundreds of thousands of links. But unlike other link shortening services it doesn’t compromise the reliability or security of enterprise links.

“Every global enterprise will be considering a product in the link management space within the next five years. BudURL is building the system of record for web links by tying together the many digital and physical assets of a brand in a reliable and secure way,” said Meadows.

About BudURL:
BudURL is the trusted provider of enterprise link management services for more than 400 customers, including global leaders in consumer goods, financial services and healthcare. BudURL has almost a decade of experience in designing, building and constantly innovating a comprehensive, reliable and secure link management platform. Find out more at budurl.co and follow at @budurl.

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Andrea Heuer
Heuer Media
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