The Importance of Middlemen in Business

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In order to reach consumers all across the nation, many world manufacturers work through manufacturers representatives or agents. Reps or agents refer to independent businesses that sometimes form the distribution channels through which manufacturers’ products are disseminated to reach chain buyers. Manufacturers representatives, such as Ron Buff, owner and president of Buff Sales, play a very important role in moving the manufacturers’ line of products to retail shelves.

Ron Buff offers his clients insight into timing, market directives and buyer perspectives regarding their product line.

Ron Buff and his independent manufacturers’ representative company, Buff Sales, recently celebrated 33 years in business. Ever since formed, Buff Sales has provided extensive marketing consulting services to hundreds of manufacturers from various industries and fields.

Ron Buff represents a variety of manufacturers and sells various industries products including electronics, fine art, furniture, toys, automotive aftermarket, and more. Buff Sales sells manufacturers’ products to warehouse clubs, retail, e-commerce and TV networks.

Buff explains that reps or agents work with manufacturers to sell their products to stores all over the nation. Ron Buff and other reps work with the manufacturers and ensure the goods are distributed economically and quickly.

Companies like Buff Sales serve as the marketing, sales, and service arm for the customers they represent.

“I guide businesses in all aspects of their products’ viability in the marketplace. In addition, I offer my clients insight into timing, market directives and buyer perspectives regarding their product line,” Ron Buff said. “We work hard to try and place their goods in leading stores such as Wal-Mart, K Mart, Sam’s Club and others.”

Manufacturers reps are important in today’s overly competitive marketplace for a number of reasons. For starters, reps serve manufacturers by carrying out the planning and sales for their businesses. They help select the best choices from the many products manufacturers produce. And lastly, they help manufacturers’ products disseminate over a larger geographical region.

More About Ron Buff
Ron Buff is the owner of Buff Sales, a marketing consulting firm based in Northville, Michigan that was first established by Ron Buff in 1979. Thirty three years later, the manufacturers’ representative and consulting firm has grown to sell to the nation’s leading retail stores, including K-Mart, Sam’s Club, Wal Mart, CVS and many others. Ron Buff represents products from around the world and sells these items to the largest retail accounts in the United States. Ron assists his customers in preparing, selling and merchandising their products. Furthermore, he represents large multi-national corporations and start-up inventors in various product lines such as electronics, appliances, home furnishings pet supplies, HBA and many more.

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Ed Eshel
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