CINCINNATI (PRWEB) January 17, 2015
For the past three years, the Buffalo Wings & Rings executive team has worked tirelessly to implement a foundational strategy to better position the brand as the market leader in product, service and ultimately, business, as the brand prepared for the celebration of its milestone 30th year. The hard work is paying off, as the brand closed 2014 with quadruple growth in new franchise units, signing agreements for 17 new locations; a system-wide sales increase of 10 percent with the same unit count; and leadership from a CEO who has been with the brand for over a decade.
“2014 was an important year for us,” said CEO Nader Masadeh. “We used our 30th year in business to reengineer the brand to be a sound fit for multi-unit and single-unit franchise operators through enhancements in our marketing, our product and our kitchen. To say it was a successful year would be an understatement. On paper, the success is there, but intangibly, our company’s excitement for the future is at an all-time high.”
Building upon the consistent growth over the past several years, with sixteen consecutive quarters of same store sales growth, Buffalo Wings & Rings achieved its highest ever year of system-wide sales in 2014. The brand also re-launched the brand in Cincinnati, its home market, to incorporate the new menu, décor and service elements that have driven results so far in newer markets like Lincoln, Neb. and Port Charlotte, Fla. Masadeh added that two other pillars of the current growth strategy — a refinement of Buffalo Wings & Rings’ corporate culture and improved communication between franchisor and franchisees — will continue to evolve in 2015. The deals signed in 2014 were nearly a perfect split between new franchisees joining the brand and existing franchisees deciding to continue to expand along with the brand, demonstrating Buffalo Wings & Rings’ appeal to prospective investors as well as the confidence that established owners have in the long-term success of the model.
“We have had some major wins with forward-looking strategies and working hand in hand with our existing franchisees,” he said, adding that the Buffalo Wings & Rings corporate staff would be fanning out across the country to help support current franchisees in bringing their operations and building designs up to the new brand standards.
The chain’s culinary team also worked hard to achieve to a 3-to-1 ratio of food-to-alcohol sales, which has helped food costs and profitability, Masadeh added.
Buffalo Wings & Rings’ growth plans, which internally are called “50 in ’15, 60 in ’16,” represent an acceleration to 10 openings per year, but the brand will continue to play the long game and shoot for sustainable growth in quality sites with the best possible franchisee candidates, noted Philip Schram, Executive Vice President of Development. While he is busier than ever finding prospective real estate and franchise operators, final approval of either is determined by the brand’s executive committee comprising the heads of every department, from marketing and operations to culinary and IT, he said.
“This sharing of power keeps the company on track and focused on long-term growth with the right partners,” Schram said.
ABOUT BUFFALO WINGS & RINGS
Established in 1984 in Cincinnati, Ohio, the sports restaurant franchise has always been committed to giving customers the absolute finest wings. Over the years, the brand has pioneered and perfected the art of homemade sauces, customizable heat profiles and fresh wings, as well as grown to offer specialty burgers, gyros and salads to cater to its customers and provide options for the entire family to enjoy. With 60 units across the globe, Buffalo Wings & Rings celebrates this success and works to further evolve to meet the needs of families and wing connoisseurs everywhere. For more information, visit http://www.buffalowingsandrings.com.