Builder Magazine's Builder 100 Takes a Somber Look at the Housing Industry

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This May, Builder Magazine's annual Builder 100 report examines how the industry's largest home builders fared during last year's housing market recession.

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While some in the media predict a fast-approaching end to the housing market crunch, home building companies still face extremely trying times.

This May, Builder Magazine's annual Builder 100 report examines how the industry's largest home builders fared during last year's housing market recession. The report includes lists of the 100 largest home building companies, the next 100 largest builders, the top 50 multifamily builders and more.

According to the Builder 100 story, the 2007 housing market saw new-home sales fall 23.96 percent, while closings by America's top 100 home builders declined 28.16 percent. Seven of the 10 largest building companies reported revenue declines of 32 percent or more.

"This year's Builder 100 list marks a painful time for the home building industry," said Builder Editor in Chief Denise Dersin. "While some in the media predict a fast-approaching end to the housing market crunch, home building companies still face extremely trying times."

The article accompanying the BUILDER 100 list explains how building companies plan to gird themselves for future housing market declines. Builder's 30th anniversary feature, "BUILDER 100 Over the Years," takes a look back at the largest home building companies over the past three decades.

Amid the housing market's mounting foreclosures and timid buyers, some home builders have developed a hungry band of followers with a simplified menu. Builder's " Get Niche Quick " illustrates how other home building companies can succeed in these niche markets.

In "Master Closers," Builder highlights four salespeople from different backgrounds who all boast outstanding conversion rates. The article identifies five qualities that drive performance with tips on how builders' sales teams can stay motivated and improve sales despite the building industry's troubled economic conditions.

Builder Online complements Builder 100 coverage with the relaunch of its Web site with many new features. Users can search the 100 largest home building companies and the next 100 largest builders by project type and region. Thirtieth anniversary coverage continues with online articles featuring the housing market's best building products and projects over the past 30 years.

For more Builder features, past Builder issues and other information, visit Builder Online.

About Hanley Wood:
Hanley Wood, LLC, is the premier media and information company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company also is North America's leading publisher of home plans. Hanley Wood Business Media (Washington, D.C.), publishes 36 award-winning residential and commercial construction titles, including Builder, remodeling, custom home, concrete construction and residential architect. Hanley Wood Business Media also offers the construction industry's foremost collection of Web sites, including Builder online, remodeling online, and ebuild, the comprehensive online guide to building products, as well as the largest collection of house plans online through eplans.com and Dream Home Source.

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Ann Seltz
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