Groove Names Ray Bularz Creative Director

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Bularz will continue to expand the agency’s brand strategy and development services

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A company’s brand should go beyond aesthetics and web design. Ray has the unique ability to develop strategies that convey a company’s message consistently in order to establish solid brand recognition in the market.

Groove, a Baltimore-based creative marketing, web design and development agency, today announced that Ray Bularz has been named Creative Director.

As Creative Director, Bularz will continue to expand the agency’s brand strategy and development services. He will also play a role in helping clients to diversify their go-to-market strategy, both online and offline.

“A company’s brand should go beyond aesthetics and web design,” said Ethan Giffin, Groove CEO. “Ray has the unique ability to develop strategies that convey a company’s message consistently in order to establish solid brand recognition in the market. Our clients have really come to appreciate his approach.”

Bularz founded Oomph Marketing in 2009. Oomph became known for its distinct formula for reenergizing established brands and introducing new brands to the market. The agency was acquired by Groove in May 2014. Bularz joined Groove as Director of Brand Strategy with the acquisition.

“This is simply another way that we’re evolving our product and service offering. Today, companies need more, and should expect more, when it comes to combining great strategy and creative. Ray’s move to this position will ensure we’re capable of providing this. I can’t wait for our clients to see the impact that he will have on their brand development and recognition,” added Mack McGee, Groove Executive Vice President and Principal.

Groove partners with small to mid-sized companies focused on increasing their digital intelligence. The full-service agency offers eCommerce, inbound marketing and web design, branding and digital strategy, as well as multimedia experiences and in-house production.

In 2013 and 2014, Groove was appointed to the Inc. 5,000 list as one of the fastest growing private companies in the country. The agency was also recognized as the 2014 Baltimore Innovation Awards “Digital Agency of the Year,” one of the nation’s 2013 “Best Young Companies to Work for” by turnstone, and is a finalist for the Baltimore Business Journal’s 2014 “Best Places to Work.”

Groove is on track to be a 50-person organization by the end of the year.

About Groove
Founded in 2007, Groove is one of the nation’s premier creative marketing, web design and development agencies. Headquartered in Baltimore, MD, Groove delivers digital solutions to small and mid-sized businesses, ranging from eCommerce, web design, inbound marketing, and branding. The growing company has been recognized nationally on the 2013 and 2014 Inc. Magazine “Inc. 5000” list, as an Agency Post “Agency 100,” and as a “Best Young Company to Work for” by turnstone. Groove has forged partnerships with some of the world’s leading software programs like Magento, HubSpot, Shopify, and Salesforce.com. The agency is the only Magento Gold Solutions Partner in the tri-state area and only HubSpot Platinum Partner in Baltimore (one of 16 globally!). To learn more about Groove, visit http://gotgroove.com.

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Erica Mechlinski
Groove
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