Bulk TV & Internet Successfully Installs and Tests Revolutionary Hotel HD Solution from DIRECTV and Thomson

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Courtyard by Marriott in Princeton, N.J. site of first hotel installation and beta test of a new HD solution for the hospitality industry.

We are very pleased with how the deployment went with the new Thomson HD solution

Bulk TV & Internet announces its first installation of the new Thomson/DIRECTV HD distribution head end system at the Courtyard by Marriott Princeton in Princeton, NJ. The system developed by Thomson in conjunction with DIRECTV, offers a cost-effective solution to the challenges of providing HD content to the hospitality industry.

Representatives from Bulk TV and Thomson conducted the installation using compact COM100 Server and COM24 Cards February 10, and performed a beta test to monitor the system's functionality. The installation and test were successful, and the system has enabled the hotel to serve guests with 24 DIRECTV HD channels.

"We received excellent installation from Bulk TV in conjunction with Thomson electronics, and we have been impressed with the system's performance," says Courtyard by Marriott Princeton General Manager Bob Gutkowski. "We believe in the results and offering premium HD from DIRECTV enhances our guests' experience and gives us a competitive advantage over other hotels."

HD has become an expected amenity among hotel guests, however, it can be costly and challenging for hoteliers to provide. Some hotels have encountered issues when upgrading their televisions in order to provide HD programming. The HD content must be encrypted at the head end and decrypted in the rooms in order to comply with programmer requirements.

Thomson created the COM100 Server and COM24 Card to offer an economical and Pro:Idiom compliant solution. The DIRCTV HD content is provided over a coaxial cable infrastructure utilizing Thomson's COM24 cards as the primary video serving technology. The compact COM 100 server supports two HD streams, each of which hold 12 COM24 cards providing up to 24 programs of MPEG2/MPEG4 HD content to the property.

"We are very pleased with how the deployment went with the new Thomson HD solution," said Bulk TV VP Tom Conley. "DIRECTV continues to be the HD leader, and the demand from hospitality is significant since most major brands have required HD as a standard."

Bulk TV is a leading provider of DIRECTV free-to-guest television programming services designed to meet the unique needs of hospitality properties nationwide. Bulk TV serves properties in every state with services including: Television Programming Services, Digital Satellite TV Systems, High Speed Internet Access Services and Managed Data Network Services.

About Bulk TV & Internet

Bulk TV & Internet is a leading provider of DIRECTV services designed to meet the unique needs of student housing, hospitality, healthcare and multi-dwelling unit properties. Bulk TV and Internet serves more than 60,000 units nationwide including Television Programming Services, Digital Satellite TV Systems, High Speed Internet Access Services and Managed Data Network Services. For more information, please visit http://www.bulktv.com.

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV), the nation's leading satellite television service provider, presents the finest television experience available to more than 17.6 million customers in the United States and is leading the HD revolution with more than 130 HD channels. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed national cable companies for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit http://www.directv.com.

About Thomson: a leader in video solutions

Thomson (Euronext Paris: 18453; NYSE: TMS) is a leading provider of solutions for the creation, management, delivery and access of video, for the Communication, Media & Entertainment (CME) industries. Our clients are studios, broadcasters, content distributors (telco, satellite and cable operators) and an increasing range of professional users of video. We deliver superior value to our customers through a combination of industry leading technologies and services, enabling us to offer differentiated and innovative solutions based on a broad portfolio of Intellectual Property. For more information: http://www.thomson.net .


MARRIOTT INTERNATIONAL, Inc. (NYSE:MAR) is a leading lodging company with more than 3,100 lodging properties in 66 countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club, Horizons by Marriott Vacation Club, The Ritz-Carlton Club and Grand Residences by Marriott brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Bethesda, Maryland, USA and had approximately 146,000 employees at 2008 year-end. It is recognized by BusinessWeek as one of the 100 best global brands, by FORTUNE® as one of the best companies to work for, and by the U.S. Environmental Protection Agency (EPA) as Partner of the Year since 2004. In fiscal year 2008, Marriott International reported sales from continuing operations of nearly $13 billion. For more information or reservations, please visit our web site at http://www.marriott.com.

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