4food Announces The 2012 (W)holeburger Awards Show

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CaliBurger, Cali4nication, MGR Lamb Burger certified Platinum and #winning burger (“A tribute to his messiness Charlie Sheen”), Erica, Better Turkey Burger certified Gold by 4food in August.

Rewarding Crave-worthy creations that inspired lunch runs all over Gotham

(W)holeburger Award Bling

The (W)holeburger Awards are a very special shout out to the 4foodies whose crave-worthy burger creations have inspired 4food lunch runs, earning them top billing on the 4food menu board and enough 4food dollars to dine with us for free for quite some time

To celebrate its 2nd Anniversary, and celebrate the most successful user-generated-burgers, 4food, Earth’s first socially networked and socially responsible quick serve restaurant company, announced today that the 2012 (W)holeburger Awards will take place at 4 PM on Friday September 7th, 2012 (4food’s 2nd Anniversary) at 4food, 286 Madison Avenue, in New York City.

“According to CNN Money’s Laurie Segall there are 96 Billion ways to build a (W)holeburger at 4food. Well, 4foodies have already found more than 30,000 of them… The (W)holeburger Awards are a very special shout out to the 4foodies whose crave-worthy burger creations have inspired 4food lunch runs, earning them top billing on the 4food menu board and enough 4food dollars to dine with us for free for quite some time,” said Michael Shuman, 4food Co-founder

The 2012 (W)holeburger Awards is a ticket only event celebrating the achievements of 4foodie (W)holeburger creators, 3 of whom are being honored as having achieved Gold Certification (500 sales or more) and 3 of whom are being honored as having achieved Platinum Certification (1000 sales or more). Tickets to the event ($20) may be purchased in advance in store. A small quantity of tickets will be held back to be sold on the day of the event itself. One of the tickets has magical de-junking properties, entitling the purchaser to free 4food for one week - from Friday September 7th thru Friday September 14th.

Honorees:

Platinum Certification (>1000 units sold):
Adam Harris, for CaliBurger: Brioche bun + Beef patty + Avocado & Chili Mango scoop + Avocado slice + Manchego cheese + Lettuce + Tomato + Mustard condiment
Randall Newman, for Cali4nication: Multigrain bun + Turkey patty + Spinach & Garlic scoop + Avocado slice + Manchego cheese + Onion + Hummus condiment + Sweet Chili condiment
Michael Rodgers, for MGR Lamb Burger: Multigrain bun + Lamb patty + Spinach & Garlic scoop + Shiitake Mushroom slice + Fontina cheese + Lettuce + Onion + Tomato + Tzatziki condiment

Gold Certification (>500 units sold):
Ashley Tyson, for #winning burger:    Brioche bun + Beef patty + Mac & Cheese scoop + Pancetta Bacon slice + Cheddar cheese + Tomato + Barbeque condiment
Erica Keller, for Erica: Brioche bun + Veggie patty + Avocado & Chili Mango scoop + Avocado slice + Lettuce + Onion + Pickle + Tomato + Sweet Chili condiment
Joseph Favuzza, for Better Turkey Burger: Multigrain bun + Turkey patty + Spinach & Garlic scoop + Avocado slice + Goat cheese + Lettuce + Pickle + Hummus condiment + Tzatziki condiment

About 4food:
We are De-junking™ fast food: No fads, fillers, or anything artificial; revolutionizing counter culture, in real-time. We’ve upgraded foods that people already eat - burgers, fries, salads, and sodas - transforming them into new menu items that are convenient and almost infinitely customizable to our guests’ lifestyles and nutritional preferences. Our foods do not contain hydrogenated or partially hydrogenated fats or oils; artificial sweeteners, preservatives, or artificial flavor enhancers. As part of our commitment to supporting our local farming community, wherever possible we purchase locally grown ingredients. Our beef, pork, and lamb come from cows, pigs, and sheep that are humanely raised while grazing and eating all-natural vegetarian diets. Our turkey is fed a heritage diet without artificial growth hormones or antibiotics. Our salmon is wild, from the waters of the Pacific or Atlantic depending on the season.

4food is De-junking™ more than fast food. Our restaurant is built with natural construction materials, such as local sustainable hardwood pine, that are abundant and regenerative. To reduce our carbon footprint we utilize energy-saving fixtures and equipment, such as solar shades to control interior temperatures and the expenditure of electricity. In addition, our kitchen employs an Orca Green® self-contained bioreactor that decomposes food and biodegradable waste into water, drastically reducing our contribution to the city’s nearly one million tons of waste produced each year.

4food
286 Madison Avenue
New York, NY 10017
(212) 810-4592

4food Press Contact:
Khahlidra Levister
(646) 347-1951
khahlidral@4food.com

Adam Kidron
(646) 515-6789
adamk@4food.com

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Khahlidra Levister
4food
646-346-1951
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Adam Kidron
4food
646-515-6789
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