Burt’s Bees Introduces a New Line of Clinically Proven Natural Toothpastes

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Leading natural personal care company Burt’s Bees proudly introduces an innovative line of six natural*, effective toothpastes clinically proven to improve oral health.

NEW Burt's Bees® Natural Toothpaste

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Leading natural personal care company Burt’s Bees proudly introduces an innovative line of six natural*, effective toothpastes clinically proven to improve oral health. Burt’s Bees powerful natural formulas contain:

  •     Real Cranberry Extract, known to block bacteria from adhering to teeth and gums, helping prevent plaque formation before it starts
  •     Calcium Sodium Phosphosilicate to promote strong, healthy teeth
  •     Xylitol to sweeten naturally without promoting tooth decay
  •     Silica to whiten teeth by gently removing surface stains

Additionally, all of the toothpastes are SLS-free and do not contain any artificial colors, flavors, preservatives, or sweeteners. It’s the first and only natural toothpaste line of products to be certified by the Natural Products Association.

“The combination of natural ingredients in the Burt’s Bees formula is truly a breakthrough,” says pediatric dentist Jill Lasky. Dr. Lasky, who has been practicing dentistry for over 12 years, has made the switch to natural after experiencing what the new Burt’s Bees® Natural Toothpaste line has to offer. “The science is there. I’m so impressed with how effective the ingredients really are and I am proud to offer this natural alternative to both my family and my patients.”

Burt’s Bees® Natural Toothpaste is available with and without fluoride so everyone can choose what’s right for their family from three unique product categories:

  •     Adult Multicare Formulas ($4.99 SRP): Offers multiple benefits to naturally care for teeth and gums with a refreshing peppermint flavor.
  •     Adult Whitening Formulas ($4.99 SRP): Provides added whitening power to naturally brighten teeth in just two weeks with a refreshing peppermint flavor.
  •     Kids’ Formulas ($4.99 SRP): Offers fun natural berry and orange flavors and colors kids will love.

Burt’s Bees® Natural Toothpaste will be available in the toothpaste aisle at national retailers, including Target, Walmart, Rite Aid, CVS, and Whole Foods.

*Certified by the Natural Products Association

Burt’s Bees® products are free of petrochemicals and synthetic ingredients such as Phthalates, Parabens and Sodium Lauryl Sulfate and they are never tested on animals.

Burt’s Bees, http://www.burtsbees.com , has been offering distinctive earth-friendly, natural skincare for 25 years. From a beekeeper’s backyard in Maine to the leading edge of natural, Burt’s Bees knows natural body care solutions from head-to-toe. The company creates products for total skin health that keep The Greater Good™ top of mind.

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Christina Calb and Joanne Chiu Sulit

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