We wanted to reach a different kind of business English student. Traditionally, business English lessons focus on English for employees. However, we decided to tailor our new lessons to entrepreneurs and freelancers.
San Francisco, CA (PRWEB) September 22, 2008
Effortless English, the online English education company, has released new business English lessons titled "Success Business English". The company describes the lessons as business English lessons for freelancers and entrepreneurs. The lessons are designed to help immigrants and internationals learn business English.
A.J. Hoge, Director of Effortless English, said, "We wanted to reach a different kind of business English student. Traditionally, business English lessons focus on English for employees. However, we decided to tailor our new lessons to entrepreneurs and freelancers."
A unique feature of the lessons is their dual curriculum. The English lessons are designed around a course in business development. Students learn marketing, positioning, product development, management, financing, and leadership while simultaneously learning business English.
Hoge, who designed the lessons, states, "Of course I wanted to teach English, but I also wanted to teach useful and practical business skills. I decided to teach the business strategies and tactics that I used to build my own successful company. The lessons are therefore designed as a crash course in business development and English."
In addition to their entrepreneurial focus, the lessons also use a unique language teaching technique called "Listen and Answer Stories". Listen & Answer stories are designed to teach grammar and vocabulary in an intuitive, natural way. The teacher asks a series of very easy questions about a central article, and the student answers as fast as possible.
Hoge states, "In fact, I make the questions super-easy for a reason. If the questions were difficult, students would start to think. They would try to translate. I don't want that. I want them to answer instantly and automatically- without any kind of translation. Another thing I do in the stories is repeat these easy questions in many different ways. I do this to get the vocabulary and grammar structures deep into the student's brain."
Success Business English Lessons sell for $37 and are available on the Effortless English website: http://effortlessenglishclub.com/business-english-success