Business Marketing Association Phoenix Names Sheila Kloefkorn President

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Group to Co-Host 2010 Marketing Technology Summit with Arizona Technology Council on September 23, 2010

Business Marketing Association - Phoenix Chapter

The Phoenix chapter of the Business Marketing Association was formed three years ago, and has since seen outstanding membership growth and engagement with the Phoenix business-to-business marketing community

The Phoenix Chapter of the Business Marketing Association (BMA) has named Sheila Kloefkorn as chapter board president. Kloefkorn is founder and president of KEO Marketing, a Phoenix-based online marketing agency. In addition, Charlie Babb has been named chapter vice president. Babb is managing partner at Creative Engine, a full-portfolio marketing firm.

“The Phoenix chapter of the Business Marketing Association was formed three years ago, and has since seen outstanding membership growth and engagement with the Phoenix business-to-business marketing community,” said Kloefkorn. “Our monthly events have educated marketing professionals on topics ranging from green marketing to employee engagement. The upcoming 2010 Marketing Technology Summit will take the discussion of marketing, technology and what’s working for enterprise level companies to a new level, as well as expand our reach into the local business community. BMA Phoenix is great because it provides an opportunity for not only sparking new business marketing ideas, but also creates new relationships within the marketing community to increase collaboration and innovation among peers.”

Kloefkorn and Babb each bring more than 20 years of corporate and agency marketing experience to the BMA board. Kloefkorn previously served as president of the Phoenix chapter of the American Marketing Association and was the founding co-chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ). Babb is experienced in many aspects of the technology industry including product marketing, channel marketing, software sales and managed services and has held senior level positions in sales and marketing for start-up and large computer companies.

Kloefkorn replaces outgoing board president Al Maag, chief communications officer of Avnet, Inc., who commented, “Sheila and Charlie have terrific credentials in business marketing. We look forward to them expanding our chapter's educational efforts for B2B marketers, and its impact on our community."

Additional new BMA Phoenix chapter board members include:

  • Steve Roberts from New Angle Media, Membership Committee Director
  • Matt Hensler from Canyon Communications, Programs Committee Vice President of Programming
  • Leigh Goldstein from Arizona Technology Council, Programs Committee Vice President of Events
  • Jackie Wetzel from the Phoenix Business Journal, Sponsorship Committee Director

The Business Marketing Association (BMA) Phoenix and the Arizona Technology Council are co-hosting the 2010 Marketing Technology Summit on September 23, 2010, at the Phoenix Convention Center. The event was created to educate business marketing professionals on how technology products and services can help them create positive brand awareness and impact sales. The all-day event features three main sessions, a panel discussion and a networking and technology exposition – all designed to help Arizona marketers build their plans for the future. Event speakers are from leading corporations, including Avnet, Honeywell, Intel, Microsoft, Molex and Motorola.

Event Overview:

  • Date: Tuesday, September 23, 2010
  • Time: 8:00 a.m. – 4:30 p.m.
  • Location: Phoenix Convention Center

                     West Ballroom 301
                     100 N. 3rd Street
                     Phoenix, AZ 85004

Summit Sessions:     

  • Session #1: Marketing in the Digital World with Jamie Walker, general manager of Microsoft US Enterprise Marketing Sector
  • Session #2 – Application of B2B Marketing Products with Aaron Kahlow, founder Online Marketing Summit; and Brian Chapman, director of e-business, Honeywell Process Solutions
  • Session #3 – Marketing’s Role in Establishing the Organization's Purpose and Brand with Suzanne Martin, head of Motorola Worldwide Network Marketing
  • Panel Discussion – Open Forum with Global Marcom Leaders on Technology’s Impact on Brand, Employee and Customer Demand Creation/Engagement, moderated by Gary Slack, national president, Business Marketing Association:

         o    Al Maag, chief communications officer, Avnet, Inc.
         o    Laurie Griffith Buczek, platform manager, social media strategist digital marketing, Intel Corporation
         o    Brian Krause, vice president of marketing and communications, Molex

Networking/Technology Exposition:
Network with peers in business marketing and connect with more than 50 business-to-business and technology companies to learn about products and services designed to help marketers brand their businesses.

Cost to attend (all tickets include lunch):

  • AZ Tech Council and BMA Members: $75
  • General Admission: $100

Register online via the Arizona Technology Council.

About the Business Marketing Association, Phoenix
Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications strategy and tactics. The Phoenix chapter was established in 2008. They meet every third Tuesday afternoon with workshops and programs that enhance members’ marketing knowledge and careers. To become a member or to learn more about BMA Phoenix, please visit http://www.bmaphoenix.org/. You can also follow BMA Phoenix via Twitter: https://twitter.com/bmaphoenix

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