We aim to turn marketing in the investment banking world on its head.
Seattle, WA (PRWEB) March 06, 2013
ROI, a lead generation service provider, announces a strategic partnership for providing high-profile leads for middle-market investment banking and corporate M&A. The lead generators at ROI have assisted a number of key clients in both finance and technology. Their background in procuring traffic through B2B online lead generation has been successful across multiple industries.
“We recognize the difficulty in bringing targeted traffic to the investment banking world” says Ben Beck, VP of Marketing. “The world of finance has been a push-marketing world since inception. We aim to turn the marketing of buying and selling businesses on its head.”
As a facilitator of targeted advertising for its lead generation solutions, ROI brings appropriate geographic and industry-specific targeting techniques to its lead gen solutions. For instance, a particular company looking to sell the business may be seeking someone with professional M&A experience in their particular sector. Targeting particular search keywords for specific geographic areas, ROI will maximize returns for local investment banking partnerships. In addition, ROI will work with middle market investment bankers and business brokers to target specific market niches including, but not limited to software, manufacturing, consumer products, healthcare, real estate and energy.
As the middle market has seen a great deal of pent-up supply in recent years, many company operators have been slow to start the sales process for their business. With such pent-up supply, the demand for middle market advisors in corporate M&A will never be greater. The demand means an increase in pull leads from multiple sources including web-based search and social media. “Apart from tapping existing networks, companies looking to sell will inevitably be searching for qualified, executive representation for their businesses,” says Beck.
ROI’s unique approach to lead generation is intent to turn traditional corporate brokerage and investment banking into a more lean operation. Traditional marketing for investment banks has been done via email marketing, including countless phone calls, large overhyped events and pushy sales “closers.” “Our methodology breaks the mold,” says Beck. “We bring the buyers to investment banks for a nominal pay-per-lead fee.” In addition, when fee arrangements are less-than-ideal for both parties, ROI will work for partial fee, plus a standard M&A finder’s fee, negotiable between the parties. “We work with all involved to ensure the process is a win-win. And since our lead generation process is less expensive than traditional means, we are able to extract greater value which is passed directly to our clients,” Beck says.
A Seattle-based lead generation company, ROI provides expert lead targeting and pay-per-lead solutions for a number of select industries, including project management software providers, business planning professionals, and professional business bookkeepers. The company focuses on lead quality management and lead procurement for high-profile clients seeking high-profile results. Because ROI operates on a pay-per-performance lead generation system, they are able to gather leads for nearly any industry with little to no upfront cost and risk.