29% of Cell Phone Owners Respond to Business SMS Messages and Mobile Message Marketing in 2012

Share Article

A recent survey by Text Marketer, published by SocialMediadd, shows that businesses using SMS Message marketing are getting a 29% response rate as opposed to 1% for email marketing.

News Image
People feel more comfortable giving out their phone number to businesses, and very few businesses are sending them text messages. This makes the ROI for text messaging extremely high.

In addition to finding that businesses are getting a 29% response rate, the recent survey by Text Marketer found the following:

-The five industries that use business SMS the most are recruitment, software, marketing agencies, retailers, and financial services.

-The mobile U.S. ad revenue will grow from $3.3 billion in 2011 to $20.6 billion in 2015.

-45% of customers notice all mobile advertising.

Brandon Gaille, CEO of SocialMediadd.com and social media expert, made the following comment on these statistics:

"Our dental office clients have seen great returns in their SMS campaigns. They usually set up automatic text reminders for their teeth cleanings and annual checkups. These messages will have a link with their phone number that allows for a simple click and call. People feel more comfortable giving out their phone number to businesses, and very few businesses are sending them text messages. This makes the ROI for text messaging extremely high."

SocialMediadd offers social media marketing packages to businesses for Facebook, Twitter, and YouTube. The entire infographic with all of the survey's results can be seen here:
Benefits of SMS Marketing

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Brandon Gaille
Visit website