4imprint Launches "Two-Minute Takeaways" Blog Series Featuring 12 Customer Stories

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Looking for clever ways to use T-shirts, pens, tote bags and other imprinted gear to grab attention, generate leads and stimulate word-of-mouth marketing?

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Too often we hear, 'if only I had known about you when I started my business,'

Over the next 12 weeks, 4imprint President Kevin Lyons-Tarr will post a dozen 4imprint customer stories on his blog. Each gives a snapshot of an organization's products, services, challenges and opportunities and describes how each organization uses logo wear and logo'd gear as part of its marketing mix. A new "two-minute takeaway" will be posted each week.

"Unlike traditional case studies, these are very quick reads," Lyons-Tarr said. "The organizations may be different, but the goals are universal. So, each story contains a nugget or two that anyone can apply – whether you are a business owner, marketer, HR leader, administrative assistant or play another role in your organization."

The promotional products distributor kicks off the blog series today with a post on the South-West Texas Border Small Business Development Center Network. Like the 1,000 Small Business Development Centers nationwide, the Network's 12 centers provide free professional business advising and technical assistance to start-up businesses and entrepreneurs.

"Too often we hear, 'if only I had known about you when I started my business,'" said Mary Peters, Associate Director of Operations for South-West Texas Border Small Business Development Center Network.

The organization focuses on spreading the word about services and successes. Promotional products play a prominent role, generating word-of-mouth marketing among existing and prospective clients.

Blog Series

The 4imprint blog posts are also available by RSS Feed. To subscribe, visit http://chatter.4imprint.com.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise. For more information, visit http://www.4imprint.com in the United States, http://www.4imprint.co.uk in the United Kingdom and http://www.4imprint.ca in Canada.

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Brenda Haines
4imprint
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