AMD Introduces AMD Business Class, Designed with Business in Mind
First Desktop Platforms Featuring Commercial Stable AMD Phenom™
and AMD Athlon™ Processors with up to 24-Month
Stability and Longevity Now Available from Leading OEMs
SUNNYVALE, Calif. (Business Wire EON/PRWEB ) April 27, 2008 --
AMD (NYSE: AMD) today introduced AMD
Business Class, an initiative dedicated to developing AMD
processor-based commercial desktop and notebook solutions designed
specifically for businesses. AMD Business Class technology is designed
to offer the best value and tools on the market for OEMs and system
builders to provide a solid, reliable foundation that delivers
exceptional performance and power savings, industry-leading longevity
and stability, and supports the essential security and manageability
business users require. The launch of AMD Business Class also brings
with it the introduction of AMD’s new line of
commercial stable AMD Athlon™ and AMD Phenom™
processors.
“IT decision-makers have a broad range of
commercial client solutions to choose from and it is not always clear
which systems deliver the best business value,”
said Dirk Meyer, president and COO, AMD. “At
its heart, AMD Business Class processors are based on the same
innovative technology that powers the world’s
most advanced servers. Our solutions are designed to give commercial
customers the assurance that platforms are designed with their business
in mind to help get more from their computing infrastructure, longer.”
AMD also unveiled the first AMD commercial desktop platform solution,
which configures in a variety of ways to better meet customer needs. The
platform includes a new comprehensive lineup of stable processors, with
up to 24-month stability and longevity from initial product
availability. These commercial stable processors include native AMD
Phenom X3 triple-core and AMD Phenom X4 quad- core processors, as well
as AMD Athlon X2 dual-core processors. OEMs can choose AMD 780V chipsets
or optional ATI Radeon™ HD 3000 series
discrete graphics, and the platform also supports non-AMD graphics and
chipsets. Commercial notebooks for AMD Business Class are scheduled to
be available based on the upcoming next-generation notebook platform,
codenamed “Puma,”
with competitive productivity and battery life at multiple price points.
“As the world's largest PC vendor, HP
understands what corporate computing customers want when looking to
deploy five, 50 or 55,000 desktop PCs,” said
Alan Reed, vice president and general manager, Personal Systems Group,
HP. “Organizations tell us that their number
one priority is image stability, which is why we're excited to
incorporate AMD Business Class in our stable, highly energy-efficient
desktop platforms, including the HP Compaq dc5850 Business PC we are
introducing today.”
Delivering Energy-Efficient Performance
With AMD Business Class, AMD underscores its commitment to helping
businesses meet real-world productivity needs, while working to keep
energy consumption in check. Stable commercial AMD Phenom X3 processors
offer an excellent upgrade path from dual-core for those power-users who
need the advantages of an additional processing core for multi-threaded
applications and heavy multitasking scenarios, without the added cost of
quad-core. The low-idle power delivered by the combination of AMD
processors and the AMD 780V chipset enable manufacturers to meet new ENERGY
STAR®
4.0 requirements, resulting in reduced power consumption and small
form factors that can save space. Additionally, two of the AMD Athlon
processors featured in the new commercial offerings are 45-watts, an
industry first.
“Small and large businesses alike require
standardized desktop systems that deliver stability for 12 to 18 months
and the flexibility to choose configurations that best fit user
requirements,” said Bob O'Donnell, vice
president, IDC. “Standardized platforms that
deliver greater stability and longevity, improved productivity and
energy savings better meet the needs of businesses today.”
Industry-leading Stability and Longevity
With AMD Business Class, businesses can build a computing infrastructure
that does more, longer. AMD Business Class enables commercial desktop
platforms featuring up to 24-month image stability across the platform
to help enable greater cross-generation compatibility and longer PC
lifecycles to help minimize IT disruptions. The commercial desktop
platform is also designed to take full advantage of the rich visual
experience and enhanced productivity features of Windows Vista®
and enables businesses to upgrade when the time is right.
“Dell continues to focus on simplifying IT,
delivering business desktop solutions that help eliminate the hassles
and high cost of technology transitions,”
said Darrel Ward, director, Dell Product Group. “The
Dell OptiPlex 740 with AMD Business Class technology and AMD Phenom
processors takes that commitment to another level with systems that are
extremely manageable, stable and energy efficient.”
“From small businesses to multinational
enterprises, business computing users require the utmost in productivity,”
said Mike Nash, corporate vice president of Windows Product Management
at Microsoft Corp. “With that in mind, we are
pleased that the AMD Business Class Platform will enable business users
of Windows Vista to take advantage of the advances offered by multi-core
technology.”
Essential Security and Manageability
AMD Business Class platforms offer future-ready solutions with the
features and interoperability
businesses need. AMD supports choice in the marketplace and is committed
to open security standards (TCG – Trusted
Computing Group) and management standards (DMTF
– the Distributed Management Task Force) that
support today’s increasingly diverse IT
environments rather than locking businesses into expensive, proprietary
technology. AMD is actively involved in defining and evolving the DMTF’s
Desktop
and mobile Architecture for System Hardware (DASH) suite of
specifications that are designed to deliver standards-based Web services
management for desktop and mobile client systems.
“DMTF, the industry organization leading the
development, adoption and promotion of interoperable management
standards and initiatives, applauds AMD for its commitment to delivering
open and interoperable standards that reduce overall IT complexity for
businesses,” said Winston Bumpus, DMTF
president. “Our members are actively defining
and evolving the DMTF DASH specification beyond the current capabilities
of existing management standards in order to deliver future-ready
solutions with the features and interoperability businesses need.”
To learn more about the AMD Business Class initiative, please visit http://www.amd.com/businessclass.
About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of
innovative processing solutions in the computing, graphics and consumer
electronics markets. AMD is dedicated to driving open innovation, choice
and industry growth by delivering superior customer-centric solutions
that empower consumers and businesses worldwide. For more information,
visit http://www.amd.com.
©2008 Advanced Micro Devices, Inc.
AMD, the AMD Arrow logo, AMD Phenom, AMD Athlon, ATI Radeon, and
combinations thereof, are trademarks of Advanced Micro Devices, Inc.
Windows Vista is a registered trademark of the Microsoft Corporation in
the U.S. and other jurisdictions. ENERGY STAR is a registered trademark
of the U.S. Government. Other names are for informational
purposes only and may be trademarks of their respective owners.
Cautionary Statement
This release contains forward-looking statements concerning the
acceptance of AMD Business Class products by commercial customers, which
are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking statements are
commonly identified by words such as “would,”
“may,” “expects,”
“believes,” “plans,”
“intends,” “projects”
and other terms with similar meaning. Investors are cautioned that the
forward-looking statements in this release are based on current beliefs,
assumptions and expectations, speak only as of the date of this release
and involve risks and uncertainties that could cause actual results to
differ materially from current expectations. Risks include the
possibility that Intel Corporation’s pricing,
marketing and rebating programs, product bundling, standard setting, new
product introductions or other activities targeting AMD’s
business will prevent attainment of AMD’s
current plans for its commercial product offerings; customers stop
buying the company’s products or materially
reduce their operations or demand for its products. Investors are urged
to review in detail the risks and uncertainties in the company’s
Securities and Exchange Commission filings, including but not limited to
the Annual Report on Form 10-K for the fiscal year ended December 29,
2007.
AMD Business Class Quote Sheet
With the introduction of AMD Business Class, AMD demonstrated broad
ecosystem support for the initiative focused on delivering commercial
desktop and notebook platforms designed to deliver the best value on the
market.
“The Veriton M420 continues Acer’s
commitment to meeting the high-reliability, manageability, and
performance demands of our business customers,”
said Brian Bogaard, Product Business Manager, Desktop EMEA, Acer. “Leveraging
the exceptional performance and energy-efficiency of AMD Phenom
processors and outstanding graphics solutions, combined with superior
stability and longevity of AMD Business Class platforms, the Veriton
M420 delivers a long-term solution built for the most demanding business
desktop user.”
“Broadcom's industry-leading line of Gigabit
Ethernet controller products with TruManage™
technology are the first in the industry to enable secure and energy
efficient platform manageability,” said Vinod
Lakhani, senior director and general manager of Broadcom's High-Speed
Controller line of business. “We are excited
to support the AMD Business Class initiative with our TruManage
technology which enables seamless and predictable out-of-band management
capabilities. Much like our commitment to the DMTF standard and other
emerging standard-based technology, Broadcom and AMD will continue to
work together to enable OEMs to deliver competitive manageability
solutions in the second half of 2008.”
“Fujitsu Siemens Computers welcomes AMD
Business Class, which will help to extend our professional PC portfolio,
with the addition of ESPRIMO E5625 and ESPRIMO P5625,”
said Andreas Thimmel, senior vice president Volume Business, Fujitsu
Siemens Computers. “Offering impressive
performance, manageability features and longevity, AMD Business Class
technology provides valuable benefits for IT users across the spectrum.”
“Our customers want energy efficient, yet
powerful systems, and Lenovo’s ThinkCentre
desktop PCs are designed to deliver maximum performance while minimizing
energy consumption,” said Dilip Bhatia,
executive director, Global Desktop Marketing, Lenovo. “AMD
Business Class technology helps us to further reduce noise and heat
emission in our AMD processor-based ThinkCentre systems while extending
the product longevity.”
“Marvell commends AMD’s
open standards-based approach to providing secure, out of-band PC
manageability capabilities in the near future,”
said Roawen Chen, Vice President of the Connectivity Business Unit,
Marvell Semiconductor. “We are committed to
collaborating with AMD to enable PC OEMs and ODMs to deliver
feature-rich, cost-effective DASH 1.1 LOM and add-in card solutions for
PC manageability beginning in Q2 2008.”
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5669221
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