Business Wire Launches Major Upgrades to its Online News Centers
SAN FRANCISCO (Business Wire EON/PRWEB ) May 28, 2008 --
Business Wire today announced a completely upgraded online newsroom
product, introducing a variety of features to better assist companies
meet their communications needs.
Business Wire’s new Company
NewsCenter provides state-of-the-art, real-time online newsroom
management for public relations and investor relations professionals.
The flexible and cost effective system may be added seamlessly to a
company’s website, enabling media, consumers
and investors quick access to press releases, which post in real-time
when issued over Business Wire, and other critical company data as well
as RSS news feeds.
Easy Management Tools
Through the Company NewsCenter management console, communications
professionals can add, delete and update key company data and documents
immediately and easily using a new, self-publishing tool. Sections for
press kits, bios, events and photos are just a few of the options now
available. RSS/XML feeds, keyword search and website analytics can also
be utilized.
Crisis Communications Planning
Company NewsCenter also offers the ability to prepare and maintain a
special area for future use. Sometimes called a “dark
site” due to its hidden nature, it is ideally
suited for crisis communications planning - a must for any organization.
In today’s rapid-fire world of communicating,
it is imperative that a company be able to respond immediately with
pertinent and accessible information.
Partnership
Business Wire has teamed with TEKgroup International, Inc., a premiere
web content management systems provider, to offer Company NewsCenter to
its members.
About TEKgroup International, Inc.
TEKgroup International, Inc., an
award-winning Internet software and services company founded in 1998,
develops E-business software solutions for the public relations
industry. TEKgroup clients include Accenture, Best Buy, Carlson Hotels
Worldwide, CIGNA, Delta Air Lines, Inc., Detroit Lions, Ford Motor
Company, VMS, Volkswagen, Walgreens and the Public Relations Society of
America. TEKgroup maintains offices
in Pompano Beach, FL and Ann Arbor, MI. The TEKgroup 2008
Online Newsroom Survey results can be found on www.tekgroup.com.
About
Business Wire
Business Wire, a Berkshire
Hathaway company, is utilized by thousands of member companies and
organizations to transmit their full-text news releases, regulatory
filings, photos and other multimedia content to journalists, news media,
trade publications, institutional and individual investors, financial
information services, regulatory authorities, Internet portals,
information websites, business-to-business decision-makers and consumers
worldwide. With a news
distribution network spanning 150 countries and 45 languages,
Business Wire's multi-channel delivery network has access to dozens of
international and national news agency networks throughout the Americas,
Europe, Asia, the Middle East and Africa.
The Business Wire news network is powered by its patented NX high-speed
data platform and supports XML, XHTML and XBRL code to deliver the most
sophisticated news file to enhance news release interactivity,
customization and search engine optimization. Business Wire has 31
bureaus in cities including New York, San Francisco, Los Angeles,
Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo,
Toronto and Sydney with reciprocal offices throughout the world.
Business Wire was founded in 1961.
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