The BBSA (British Blind & Shutter Association) Joins Businessmagnet’s Industry Associations Program to Deliver New Business Openings for its Members

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The BBSA is yet another of the UK’s leading associations to participate in the http://www.businessmagnet.co.uk Industry Associations Program which enables member firms to demonstrate the various industry memberships and trade accreditations they hold. The Program was introduced in early 2010 to highlight why membership matters and what it could mean to visitors to the directory as potential customers of the member company.

Our customers are able to see how well we perform for them through our itraka reporting system which monitors performance and gives us the opportunity to evidence how many views and referrals we deliver each month

The BBSA is the only trade association to represent organisations that manufacture and supply interior and exterior blinds, awnings, security grills, shutters and associated motor and control systems. The organisation is the largest single source of information about the industry and provides guidance to homemakers, commercial organisations and trade professionals.

The association represents over 400 member businesses and takes a leading role in ensuring the highest possible standards of product, service and fair-trade throughout the industry.

The BBSA has been instrumental in developing the child safety aspects of the only European Standard for internal blinds. Members are bound to comply with the safety aspects of this new standard and a number of non-member organisations have also committed to this new requirement through the ‘make it safe’ campaign.

Daniel French, co-founder of Businessmagnet said “Having the BBSA take part in the Program is a great indication that we have hit a nerve with this initiative – we are providing the UK’s leading associations and their members with a great way to promote themselves and show potential customers what their status is in their sector”.

He added “Our customers are able to see how well we perform for them through our itraka reporting system which monitors performance and gives us the opportunity to evidence how many views and referrals we deliver each month”.

Through the association’s participation in the Program which promotes a message of ‘choose a member supplier’, all BBSA’s members automatically benefit for an increased allocation of keywords and description text in their complimentary listings – both factors contribute to elevating the member’s ranking in searches for the products and services they provide.

“We are continually working on our back-end systems and technology platform to further improve our search engine coverage – we currently deliver up to 3.5million page views and 1million unique users every month” stated French.

An Industry Associations area is also featured on the main left hand navigation of the directory where visitors can see detailed information about the relevant association in order to properly understand what it could mean to them as a customer of the company.

There is no charge for associations or their members to participate in the Program. For more information about the Directory, visit http://www.businessmagnet.co.uk For more information about the BBSA, visit http://www.bbsa.org.uk/Default.aspx If you would like information about adding your association or industry body and members to the directory, contact simon.dunn@businessmagnet.co.uk

More about Businessmagnet
Considered by many businesses as the UK’s premier b2b directory, Businessmagnet delivers more page views and unique users per advertiser than any other online directory. This lack of dilution is a key factor in delivering unbeatable return on investment for advertisers. The Industry Associations Program is exclusive to Businessmagnet directory and is continuing to build momentum and recognition in the world of online marketing.

Founded in 2004, the award winning directory works exclusively with b2b organisations in a wide range of sectors. Over 120,000 businesses covering more than 50,000 product and service categories are features on the directory.

The Businessmagnet directory is precisely optimised to elevate advertiser’s rankings in the natural search results with the World's leading search engines. The directory contains content catering exclusively for the b2b sector in the UK and Ireland with customers ranging from one-man businesses to some of the best known SMEs and organisations in the world.

Businessmagnet Limited, 9 Meadway Court, Meadway Technology Park, Stevenage, Hertfordshire SG1 2EF. http://www.businessmagnet.co.uk

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