Both the members and the executives at the association can see how we are performing through our unique itraka reporting system - it monitors the volume of visitors and referrals we achieve and allows us to evidence our results on a monthly basis
(Vocus) November 17, 2010
BTMA is the trade association for UK manufacturing firms involved in the production of precision turned parts and machined components. Over 90 full and technical members make up the association which are either firms whose core activity is manufacturing high quality precision machined components or organisations supporting their activities.
The association’s objective is to promote and develop every aspect of the sector on a domestic and global level though representing the common interest of its members.
Senior executives at the BTMA quickly realised that the Program was an ideal way to deliver additional value for their members at no cost and recently opted to participate, allowing their members to proudly illustrate the various industry memberships and trade accreditations they hold.
Introduced earlier this year, the Program’s objective is to highlight why membership matters and what it could mean to potential customers - promoting a message of ‘choose a member business as your supplier’.
Daniel French, co-founder of the online directory said “Having the BTMA and their members on-board is yet another great indication that the Program is a perfect promotional vehicle for a lot of associations – we have the visitors coming to the directory looking for the products and services offered by their members and through a combination of us and the association doing almost all of the work – the members benefit from the new business opportunities”.
He added “Both the members and the executives at the association can see how we are performing through our unique itraka reporting system - it monitors the volume of visitors and referrals we achieve and allows us to evidence our results on a monthly basis”.
Through the association’s participation in the Program, BTMA members are automatically entitled to an increased allocation of keywords and description text in their listings – the fact that both of these elements contribute to elevating the member’s ranking in searches results adds yet more benefit.
“The work we put into our back-end systems and technology platform is on-going, we are constantly improving our search engine coverage – we currently deliver up to 3.5million page views and 1million unique users every month” stated French.
An Industry Associations link is included on the main navigation of the directory where visitors can click through to find detailed information about the relevant association and understand why membership could matter to them as a customer of the firm.
The Program is free of charge for associations and their members to participate. For more information about the Directory, visit http://www.businessmagnet.co.uk For more information about the BTMA, visit http://www.btma.org/ If you would like more information about adding your association or industry body and members to the directory, contact email@example.com
More about Businessmagnet
Considered by many as the UK’s leading b2b directory, Businessmagnet delivers more page views and unique users per advertiser than any other online directory. This high audience concentration allows the directory to deliver an unbeatable return on investment for advertisers. Businessmagnet is the only online directory to feature an Industry Associations Program and the initiative is continuing to build recognition month after month.
Established 7 years ago, the award winning directory works exclusively with organisations covering b2b content in a wide range of sectors. Over 120,000 businesses offering more than 50,000 products and services are features on the directory.
The directory is precisely optimised to elevate advertiser’s rankings in the natural search results with the World's leading search engines. Customers range from one-man businesses to some of the best known SMEs and organisations in the world.
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