Sturaitis' position is critical to the continued growth of Business Wire particularly in the fast-changing media landscape in which we operate
NEW YORK (PRWEB) September 4, 2007
As SVP Media Services & Product Strategy, Sturaitis directs Business Wire's U.S. Media Relations Specialists as well as ExpertSource, Licensing & Online Content Development and DataSearch Services teams.
"Sturaitis' position is critical to the continued growth of Business Wire particularly in the fast-changing media landscape in which we operate," said Cathy Baron Tamraz, CEO of the company in making the announcement of Sturaitis' promotion. "Since joining Business Wire, Laura has played a pivotal role in helping to develop our worldwide media relations team and in helping us to develop our business strategy and expand our presence in new media, as it pertains to search engine optimization, multimedia and social media in the evolution of the presentation, delivery and measurement of the press release."
Sturaitis will also continue to develop and grow Business Wire's New Media Products & Services offerings such as EON: Enhanced Online News, Smart News Release and the BusinessWired blog and to cultivate Business Wire's products, services and partnerships with the leading online, social media and technology companies, in order to provide its members with the best tools to help them craft, deliver and measure their news message and to identify and reach new audiences both via traditional and new media as well search engines, online sites, blogs and social media sites. She reports to Michael Lissauer, Executive Vice President of Marketing and Business Strategy.
Sturaitis joined Business Wire more than 15 years ago as regional manager for Florida and led that office from 1992 to 2000. She was promoted to Director of New Media Development in order to coordinate Business Wire's expansion into online delivery and the multimedia enhancement of news releases through our Newstream joint venture, and then was promoted to VP New Media Development in 2002. Sturaitis is a member of the vendor council of the Society for New Communications Research and a co-founding corporate member of the Social Media Club.
Prior to joining Business Wire, Sturaitis was Vice President and General Manager at International Business Chronicle, Miami, and before that Circulation and Marketing Director at The South Florida Business Journal, Fort Lauderdale, Florida. She earned a Bachelor of Arts in Communications and English from St. Thomas University, Miami, and a Master of Business Administration from Florida Atlantic University, Boca Raton, Florida.
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to some 60 international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.
The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 30 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961 by Chairman Lorry I. Lokey, veteran journalist and public relations executive. Cathy Baron Tamraz is president and CEO.