Podcasting Business Models Begin to Develop with What I Want Podcasting® Leading the Way

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Podcasting has been searching for viable business models that will produce an adequate return on investment in the web 2.0 world as a new media industry forms. Leading the development initiative for the integration and application of podcast business models into existing corporate operations, is What I Want Podcasting.

The growth rate of podcasting has risen tremendously over the past year; in addition the number of listeners as well as viewers has grown dramatically. This has led directly to the formation of a “new media industry,” as well as a new open free market medium. Individuals as well as corporations have been scrambling to find out, “what is a podcast, and how can I use it?”

Traditional industries such as real estate, radio, travel, hospitality, medical and entertainment have already begun their experimentations with podcasting. Taylor Woodrow Homes, a leading global homebuilder has already released podcasts of their homes in America. “We have been working with radio stations to help them utilize podcasting as a way to benefit from the conversion of their radio content by applying new advertising revenue streams,” says Ryan Hoback, CEO of What I Want Podcasting.

“Even major health institutions are starting to notice the benefits of developing a local podcasting initiative, they can not only reach the surrounding communities with a direct outlet of communication, but they can apply podcasting directly in to their nurses stations. We are helping hospitals to develop video podcasts of their Doctor’s, relaying vital information on a patient’s surgery to the patient in their rooms. This allows for a sense of comfort on the patient’s behalf by providing them the information on demand, as well as making more time available for the doctor to concentrate on the actual surgery,” adds Hoback.

Podcastings’ subscription based technology makes it a very powerful line of communication. It allows for the user to request a subscription at their convenience, and then receive all the updates to that subscription immediately as they are released. As corporations begin to fuse their advertising, marketing and public relations campaigns with podcasting, sales are increased with a direct relation to the podcast campaign which makes their return on investment much higher than other traditional resources. If corporations’ can see these types of tangible results along side the statistical data that accompanies podcasting, then podcasting should become one of the most practically applicable and valued technical assets a company can implement.

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