Texas Publishing Company Offers Businesses New Options Outside Traditional Publishing

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An independent publisher in Waco, Texas is launching a partnership in publishing service that will help small business, charities, and individuals market themselves with their own publishing label, complete with services from production to marketing.

A selection of books written, edited, or published by Brian Mast

Basically, you need a logo, in addition to an existing business or organization's name, mailing address, etc., and you are good to go.

With the publishing world changing - half of books sold are not bought from bookstores, book sales online account for more than 30% of all online sales - there is a need for new options outside the traditional publishing model. In the wake of this shift away from traditional publishing, one publisher is offering a new option for partnership in publishing.

Most businesses, but especially speakers, charities, trainers, churches, ministries, colleges, websites, network marketing companies, and e-zines would benefit from this service.

This new service will allow anyone with an existing market or audience the ability to create their own publishing label. Having a private publishing label in their arsenal will permit organizations to get their authors out to the best audience at minimal cost while maximizing the returns.

"It is surprisingly easy to have a publishing label," says Brian Mast, who helps others launch their own publishing labels. "Basically, you need a logo, in addition to an existing business or organization's name, mailing address, etc., and you are good to go."

The behind-the-scenes publishing details, such as production work (layout, cover artwork, editing, writing, and proofing), printing (getting bids, ISBN numbers, and barcodes), or basic marketing (contracts, foreign rights sales, website details, ads in the back of books, and Amazon.com), are taken care of by Brian's publishing company.

Having a private publishing label has other side benefits for businesses - an additional revenue stream. An author that fits in an organization's niche would benefit from their existing market or audience, and the organization can benefit from the book sales. Word of mouth marketing, referrals, greater impact, and higher royalties come as a result, not to mention speaking engagements, trainings, and consulting. It really is a win-win situation.

Brian Mast is an author, editor, and book publisher who specializes in helping others start their own publishing labels. He has written, edited, helped, or published over 80 books with more than 1.6 million copies in print.

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