Feeling Incentivised? 73% of Us Don't, Says ASDA Business Rewards

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Just under 73% of British workers do not feel incentivised in the workplace, according to research released today (May 30) – and that could spell trouble for UK employers, according to professor Kerry Gardiner, a leading occupational health expert.

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Incentivising staff is not just about paying them and giving cash rewards – sometimes an unexpected reward, or even a kind word or a pat on the back, can offer major benefits.

More than 45% of workers feel they are 'more likely to be rebuked than rewarded' – although older workers seem to be more secure. 58% of the Tickbox.net survey respondents in the 16-24 age group felt vulnerable to rebukes, but that figure fell to 47% in the 26-34 age group and 37% in the 55-plus age group.

Nearly 38% of the 1,000 respondents said that feeling poorly incentivised at work made them "want to leave their current job".

The survey was conducted for ASDA Business Rewards, which was introduced to make it easier for companies to give personalised incentives to all staff and customers. Graham Sellors, Director of ASDA Business Rewards, said: "Incentivising staff is not just about paying them and giving cash rewards – sometimes an unexpected reward, or even a kind word or a pat on the back, can offer major benefits."

Professor Gardiner said: "We live in a world in which most people have nice houses and quite a good standard of living, but the credit squeeze will start to make employees a little more concerned about job security and their long-term financial well-being. No amount of vacuous congratulations from the boss will prevent an industrial relations problem, or anything on that scale – but prudent managers will pay attention to the relationship they have with employees over the longer term, and there is no doubt that problems of any sort are more likely to be resolved with less loss of production if the relationship is, on the whole, a good one."

Mr Sellors said: "It is normal for companies to reward senior managers and sales staff with bottles of wine or other gifts. It is less likely for companies to offer such gifts to all personnel, and there are now web-based systems that will make this both easy and more cost-effective for employers. There's no reason why relatively large groups of employees cannot receive unexpected corporate gifts, very nicely presented – it is no longer the preserve of the sales force and directors!"

Notes to editor:

To view the full research results or find out more about ASDA's corporate solutions, visit http://www.asdabusinessrewards.com

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