Business Wire and Taiwan's Central News Agency Reaffirm Exclusive
Distribution and Marketing Relationship
TAIPEI, Taiwan & NEW YORK (Business Wire EON/PRWEB ) March 17, 2008 --
Taiwan's Central News Agency ["CNA"]
and Business Wire have entered into a bilateral agreement that reaffirms
Business Wire's exclusive access to more than 100 Taiwanese newspapers
and broadcast outlets, as well as guaranteed postings on leading
websites, and delivery to mobile phones.
CNA, Taiwan's largest and most influential information provider, elected
to enter into a direct reciprocal agreement with Business Wire.
Previously, the two services worked together via an intermediary. CNA's
distribution platform includes yahoo.com.tw and cnabc.com among other
prominent websites, all significant mainstream media, and a specialized
service geared to Chinese expatriates worldwide.
Business Wire will continue to be the international newswire of choice
for the 800 companies listed on the Taiwan Stock Exchange [TSE],
based on a three-way marketing relationship involving Business Wire, TSE
and CNA. Business Wire's comprehensive reach to global consumer and
capital markets is certain to appeal to Taiwan's export-dependent
issuers, who are keen to communicate with worldwide audiences.
The marketing arrangement offers listed companies a complete,
cost-effective, and seamless regulatory disclosure and marketing
communications solution. CNA is a disclosure service in Taiwan, and
Business Wire provides a proven and respected gateway for local
companies to reach international investors and global markets.
"Business Wire is committed to significantly expanding its presence in
the Asia Pacific region, an area that is pivotal to the company's
sustained growth and business development," said Cathy Baron Tamraz,
president and CEO. "Our CNA alliance is critical to our future goals,
and promises to only increase in importance as the need for global
communications continues to expand."
"The new platform is expected to facilitate local companies'
globalization drive and enhance their overall image and popularity in
the world arena," said Chih Tsung Liu, president of CNA, adding that the
CNA-TSE-Business Wire collaboration will not only help upgrade Taiwan's
international competitiveness but also declare its determination to
globalize its capital market and increase the transparency of related
information.
About Business
Wire
Business Wire, a Berkshire
Hathaway company, is utilized by thousands of member companies and
organizations to transmit their full-text news releases, regulatory
filings, photos and other multimedia content to journalists, news media,
trade publications, institutional and individual investors, financial
information services, regulatory authorities, Internet portals,
information web sites, business-to-business decision-makers and
consumers worldwide. With a news
distribution network spanning 150 countries and 45 languages,
Business Wire's multi-channel delivery network has access to dozens of
international and national news agency networks throughout the Americas,
Europe, Asia, the Middle East and Africa.
The Business Wire news network is powered by its patented
NX high-speed data platform and supports XML, XHTML and XBRL code to
deliver the most sophisticated news file to enhance news release
interactivity, customization and search engine optimization. Business
Wire has 31
bureaus in cities including New York, San Francisco, Los Angeles,
Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo,
Toronto and Sydney with reciprocal offices throughout the world.
Business Wire was founded in 1961.
About the Central News Agency:
Founded in Guangzhou (Canton), southern China on April 1, 1924, The
Central News Agency (CNA) has been in operation longer than any other
media outlet in the country and is Taiwan's largest national news
agency. Headquartered in Taiwan since 1949, CNA provides about 1,500
items of fair, fast and comprehensive local and international news in
Chinese, English and Spanish every day to the media, helping to promote
an open information society as well as effectively preserving the
multifaceted and balanced media environment in Taiwan.
CNA's coverage spans the globe with correspondents in every city and
county in Taiwan and in 35 cities overseas. CNA correspondents file an
average of 1,500 news items every day, covering politics, economics,
defense, diplomacy, military affairs, justice, and international and
cross-Taiwan Strait affairs, making it the largest news provider in
Taiwan.
In addition to articles, CNA offers radio, television, in-flight
services and mobile phone operators with news content and images from
around the world.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5634163
See the original story at: http://eon.businesswire.com/releases/business/taiwan/prweb781424.htm
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