IT247 Launches New UK Web Site with over 50,000 Business IT Products to Become the Largest Online Catalogue Reseller for UK Businesses

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Since the full launch of their online computer catalogue in April 2006, Into Technology Limited's IT247.com have achieved tremendous growth to provide what is believed to be the largest online IT catalogue available in the UK today.

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We have already grown a customer and active prospect base of over 90,000 businesses in less than a year, so we are confident that our model of a highly efficient and accurate web presence combined with excellence in customer services is what SME business buyers are looking for.

As more businesses turn to the Internet to source and buy business products and services at reduced costs, their timing appears to have been right and the launch of a new, even larger, web site this month and a move to new warehousing and office premises in Merseyside imminent for the new year, Into Technology Limited is well placed for further growth for 2007.

Steve Willock, Managing Director of Into Technology Limited, said: "We also realised that to make an impact in this fiercely competitive, established sector and gain any measurable market share we would need the support of external investors to gain early growth and prove our technology driven lean business model. Merseyside Special Investment Fund understood what we wanted to achieve and could see the potential, not only for the reseller business, but also the broader opportunity of the IntoSCAPE software platform that drives our success. Adding their investment has enabled us to provide a solid platform for continued growth and our location move into the Merseyside Development area"

Steve added: "December 2006 has also seen the launch of our new look web site. One of the challenges of having so many products available and where prices and availability are changing dynamically 24 hours a day is ensuring that your web site can handle the volume, and that your customers can find what they are looking for quickly and easily. We've invested in our web site search and filter technology to compete at the highest level and we've listened to what our customers want from a business to business site. We are extremely pleased with the results and we are confident that the new site and the search and transaction technologies we have deployed will spur on our continued growth through 2007"

IT247.com has a unique approach to selling technology products, including small business servers and computer parts. Automated processes work behind the scenes, around the clock gathering supplier information, stock availability and pricing, whilst keeping a constant monitor on competitor prices. Intelligent processes then set prices to publish the best deals on new products, optimising gross profit whilst remaining competitive to the end user.

Their unique software, branded, INTOSCAPE™, is a sophisticated and advanced procurement and distribution technology that ensures IT247.com's prices are always the most competitive, and minimises the unit cost per order.

Intoscape enables the company to maintain a massive catalogue of online products and the system is fully integrated to control and manage sales orders at every stage of their life cycle. This giant leap in inventory and supply chain management creates an automated and streamlined online business.

The software collects procurement data and updates stock levels on more than 200, 000 products multiple times each day whilst constantly monitoring competitor pricing -- a process that for many competitors may take days and even weeks to achieve manually. The resultant web based catalogue then lists over 50,000 of the best available products in real time 24 - 7, making it the largest and most accurate online catalogue available in the UK.

Steve explains: "Our INTOSCAPE™ software ensures we are always amongst the most competitively priced resellers in the UK, but it also means we can focus our human resources on customer facing services, like sales support and customer care and let the technology take care of the routine business processes.

"We have already grown a customer and active prospect base of over 90,000 businesses in less than a year, so we are confident that our model of a highly efficient and accurate web presence combined with excellence in customer services is what SME business buyers are looking for."

IT247.com is in a competitive sector and a Billion pound marketplace. However, through their use of the INTOSCAPE™ technology platform, IT247.com publish a catalogue which is significantly larger than their peers whilst enjoying considerably lower operating costs. A lean and effective business model which is driving their current growth and expansion plans.

IT247.com is currently working on a move to new premises in the M62 Merseyside corridor near St Helens and their current staff of 34 will grow in 2007 with new recruitment and employment in technical, sales, administration and warehousing departments scheduled for Q1.

For further information please contact:

Emma Maddocks

Marketing and Public Relations

Into Technology Limited

Ashbourne House

334 Wellington Rd North, Stockport, Cheshire. SK4 5DA

Telephone 0161 282 4511

Computer Equipment Supplier - IT247.com

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