Ironman Restructures Its China Operations - EMAX Given a Broader Role

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The World Triathlon Corporation expands its event marketing efforts in China and relies on EMAX Enterprises for business development and government relations management. EMAX pioneered the introduction of Ironman Triathlon in China, and EMAX will be leveraging its extensive government relationships in support of WTC's plans to strengthen and grow the Ironman brand in China.

Thanks to EMAX's relationships and guidance, we have successfully established Ironman racing in China

World Triathlon Corporation (WTC), owners of the global Ironman and Ironman 70.3 Event Series, announced today that EMAX Enterprises Limited - - will play a broader role in the development of WTC's event properties in the People's Republic of China. EMAX and its co-founders, Robert Vernon and Ji Dongning, led the launch of Ironman and 70.3 Events, in China. Through EMAX's vision and nurturing, these events have developed from concepts to major international events in just three years. WTC will now license the events to new operators in order to allow the company to develop new properties in China.

"Thanks to EMAX's relationships and guidance, we have successfully established Ironman racing in China," said WTC Managing Director Asia Pacific, Murphy Reinschreiber. "Through the last five years, I've worked very closely with EMAX and understand the complexity and perseverance required to introduce a concept that was completely unknown, such as Ironman, to China. Throughout this process, Robert Vernon and Ji Dongning answered every challenge with grounded, long-term solutions. Rather than EMAX continuing to focus solely on our established Ironman races, we've reached an agreement for EMAX to essentially act as our business development arm in China and focus on our other brands such as IronKids and Iron Girl. This is the best use of EMAX's talents given our future growth plans in China."

EMAX Enterprises Limited is a Hong Kong company with offices in Shanghai and Vancouver. Its mission is to facilitate bilateral business relationships with Chinese entities and to enable its clients to succeed in formulating and executing a sound China business strategy. "Our expertise," said Robert Vernon, "is in navigating the political and governmental obstacles to doing business in China. We are glad to be continuing that work for WTC in support of its broader China strategy."

About WTC
World Triathlon Corporation, owner and organizer of Ironman and Ironman 70.3, is a Florida-based company recognized for athletic excellence, performance and quality products. With the addition of the Ironman 70.3 Series, Ironman now has nearly 70 qualifying events worldwide and the series draws more than 120,000 athletes who are vying for one of the coveted slots to either of the World Championship events held in Kailua-Kona, Hawaii and Clearwater, Fla. Supported by partners that include Ford Motor Company, PowerBar, Avon and Timex, Ironman is the No.1 user-based sports brand in the world. Throughout Ironman's nearly 32-year history, Ironman has transformed from an event into a lifestyle and sports brand that includes licensed products and television production. The athletes and global reach of the events continues to inspire millions each year to establish goals and take on new personal challenges, demonstrating the Ironman mantra, "ANYTHING IS POSSIBLE." The Ironman brand has been featured in a range of media outlets to include CNN Headline News, Forbes, The Wall Street Journal, People, The TODAY Show, Sports Illustrated, The New York Times and USA Today.For more information on Ironman or 70.3, visit

About EMAX
EMAX is a Hong Kong-registered consultancy that offers its clients a range of China-centered services, from product manufacturing and sourcing to high-level government relations management. It is the combined effort of Ji Dongning, who spent her 20-year career in Beijing with the influential International Department of CYL, and Robert Vernon, a Colorado telecom attorney who began his career with the U.S. Congress Office of Technology Assessment. Together, they have forged an alliance that provides EMAX's clients with a unique blend of skills, experience and perspective. For more information about EMAX, visit

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