New Book Offers Business Development Advice Using Lessons from Military History

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Companies in need of business development and leadership development advice can learn valuable lessons from military history, as highlighted in the new book “Business in the Trenches”.

Newly released “Business in the Trenches” offers strategies for successful business development and leadership development by focusing on relevant lessons learned in military history. The book explains how readers can exploit the lessons of the Great War to win on the business battlefield.

“Business in the Trenches” by David Schroeder combines compelling military history with insightful business analogies. It demonstrates clearly how companies grapple with the same problems as armies at war. “Business in the Trenches” describes how companies can leverage the experiences of war to solve vexing problems, apply successful business development and leadership development tactics and defeat the competition.

“Business in the Trenches” takes readers through a number of fascinating military history stories from World War One, a time of dramatic change in warfare. It draws parallels between the problems faced by armies on the battlefield, and the problems facing businesses today. The book unravels the mystery of why World War One turned into the quagmire it did, and how most organizations today follow similar paths with their business development for the same reasons. Most importantly, it provides detailed and practical advice on how to deal with specific challenges and achieve breakthrough success through a strategic business development and leadership development plan.

Schroeder demonstrates that while times may change, human nature does not. This is especially true in the high pressure worlds of business and warfare. Schroeder’s common sense yet controversial theories about World War One decisions show them to be eerily similar to those made in business today. The same forces motivate people, and they still make similar choices for similar reasons. Understanding what produces victory or disaster, and why, enables you to succeed where most fail.

“Business in the Trenches” is available online at and through book retailers.

About the Author
David Schroeder is a globally experienced business consultant, an expert in military history, and a critically-acclaimed designer of historical military simulations. He has helped high tech companies around the world with their business development, increasing their productivity and profitability. He is a Colonel in the Army Reserve, and has received awards at the highest levels. Schroeder has published a number of well-received detailed military history studies on the Great War.

David Schroeder
Phone: (801) 824-5959



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