Biz360 Executive, Faisal Mushtaq, to Speak at Business Intelligence SIG

San Mateo, Calif. (PRWEB) November 26, 2007 –-

Biz360® Inc., the leading provider of media and market intelligence solutions, today announced that its Chief Technology Officer, Faisal Mushtaq, will discuss how On-Demand Media and Market Intelligence tools allow companies to better monitor traditional and Consumer Generated Media (CGM) at the monthly Business Intelligence SIG meeting in Palo Alto, California. The Business Intelligence Special Interest Group is a forum for discussing new ways for companies to improve their performance by analyzing and exploiting information. Discussions and talks range from industry and process trends, to the software tools that enable operational changes and the issues that arise from these changes.

“Do you know what customers are saying about you and your products?”

• Monday, December 3, 2007 at 6:00 pm PST

Mr. Mashtaq will discuss the rapid expansion of the Internet’s influence on our daily lives, and how companies can use technology to discover what is being said about them, their competitors, their industry and their products.

This discussion will offer insight into:

•     How corporations can mine this rich source of unstructured text and discover tonality, opinion and sentiment
•     How to better manage their media image, brand equity, new product development and advertising spend using new technologies
•     How automated analysis of unstructured text poses unique technology challenges
•     What technologies companies are implementing to better monitor traditional and Consumer Generated Media (CGM).

For more information visit http://www.sdforum.org/.

About Biz360
Biz360 delivers media and market intelligence solutions to Global 2000 business decision makers, providing them with a 360-degree view of their marketplace. The company gathers and analyzes the vast amount of traditional and social media about an organization, its brands, its competitors and its products to deliver real-time insights that help our clients shape market perception, respond to competitive threats, evaluate trends and issues and improve the return on their marketing investments.

Our clients include industry-leading, global companies, such as AAA, Aetna, AstraZeneca, Sun Microsystems and Xerox. Biz360 can be reached at 866.424.9360 or http://www.biz360.com.

Biz360 is a registered trademark of Biz360, Inc. All other trademarks mentioned in this press release are the property of their respective owners.

Media Contact:
Tony Priore
(847) 291-9169
Biz360, Inc.
tony.priore @ biz360.com

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