InetSoft CEO Interviewed about Data Mashup by Business Intelligence Network

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Discussion of BI tool's unique ability for end-user defined data mashup

InetSoft Technology

Traditional BI tool providers are too heavily invested in the status quo

InetSoft Technology, an innovator in dashboard, reporting and analysis solutions, today announced the participation in an exclusive spotlight interview with the Business Intelligence Network on the topic of data mashup in business intelligence, specifically end-user defined data mashup, what it means, and why it is not commonly supported in BI tools. The audiovisual interview is available at

Mary Jo Nott, Executive Editor at the Business Intelligence Network, interviews Luke Liang, CEO and co-founder of InetSoft, who discusses the meanings and origins of mashup and its specific application in business intelligence solutions. Luke points out how now that BI tools can directly access disparate data sources, even user-imported ones, middle layers such as data warehouses and ETL tools are not necessarily required, and this advance permits the creativity of data mashups. In particular, InetSoft's patent-pending Data Block™ technology enables Lego-like data asset assembly and transformation, and in a non-intimidating Web 2.0 environment, it allows average business users to drag and drop data elements in order to assemble their own data mashup. The end-product is displayed in a dashboard or a report that now can be shared across an organization. Lastly, Luke comments on why other BI tool vendors are not, yet, embracing this maximum level of self-service.

"Traditional BI tool providers are too heavily invested in the status quo," states Mark Flaherty, Vice President of Marketing at InetSoft. "They are happy to maintain a higher complexity which leads to higher licensing and consulting fees. From InetSoft's inception 12 years ago, we have set out to empower businesses and their staff, challenging the artificial conventions and obstacles to the adoption of business intelligence software in organizations of all sizes"

InetSoft has been delivering award-winning software for 8 years running, offering easy, agile, and robust BI solutions that make it possible for enterprises of all sizes to deploy a fully-featured business intelligence solution that is very quick to deploy and easy for end-users to adopt. Highlights of the software include visually-compelling and interactive dashboards and pixel-perfect report generation, scheduling, and bursting. InetSoft's patent pending Data Block™ technology enables direct access to any open standards source, which means a data warehouse is not necessarily required, and any data manipulations can be shared and re-used with a simple drag-and-drop design tool.

For an online demo and free evaluation software, please visit

About InetSoft
InetSoft has earned its reputation of excellence as a leading global operational business intelligence solution provider by delivering innovative, award-winning software and professional services for over a decade. InetSoft serves over a million users worldwide, including 25% of Fortune 500 companies.

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Mark Flaherty
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