Market Research and Consulting Firm Selects InetSoft’s Business Intelligence Software

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Morpace chooses Style Intelligence in order to provide major retailers with immediate customer feedback.

InetSoft Technology, an innovator in dashboard, reporting and data mashup solutions, announced that Morpace Inc. has selected InetSoft’s Style Intelligence to provide the visualization and reporting layer for their customer relationship and transaction survey solutions.

Based in Farmington Hills, Mich., Morpace is ranked in the Honomichl Top 50 by Marketing News as one of the 50 largest market research firms in the United States. Morpace offers a range of custom services such as brand and communications, consumer choice, market and product development, and satisfaction and loyalty to a global client base.

Sharna Morelli, Senior Vice President at Morpace explains that the information visualization and reporting technology of Style Intelligence that is embedded in Morpace’s Web-based market research platform will deliver insights gained from customer satisfaction feedback surveys to the front line staff at major retailers who in turn will be able to take immediate action when and where it matters most, in the store. Morelli cited the ease of development, the report user interface, security features, and total cost of ownership as factors in Morpace’s selection of InetSoft’s enterprise class BI platform.

“The data modeler, data mashup and reporting interfaces are designed for the skill sets of each area of expertise. The modeler is familiar for database designers with a strong DBA background, while the reporting tools are appropriate for creative users designing report aesthetics,” said Morelli. “And rather than develop different reports and portals for each user group, the built-in report security allows us to securely deliver the feedback to the appropriate areas - a timesaving benefit that developers will greatly appreciate.”

Mark Flaherty, Vice President of Marketing at InetSoft points out, “Our enterprise reporting and visual analysis solution will allow Morpace’s customers to make quick, informed decisions and react to the feedback their own customers are giving them. It’s a great example of both how and where business intelligence makes an immediate observable impact.”

Style Intelligence is a full-featured business intelligence solution that is 100% Java at the server level and HTML, JavaScript, and Flash at the client level, which combined with its SOA architecture and open standards-based technology, makes for an ideal embedding and integration-ready application for dashboards and visualization. End-users get visually compelling, highly interactive access to data, and solution providers get a highly customizable, quick to learn and quick to deploy business intelligence toolset and information delivery platform.

To view a Flash demo, live interactive examples, or download a free evaluation copy of InetSoft’s advanced commercial business intelligence software, please visit http://www.inetsoft.com.

About Morpace Inc.

Morpace is a full-service survey research and consulting firm that provides a range of custom and syndicated services to clients in automotive, financial services, health care, retail and technology. Morpace provides global expertise and proprietary solutions in four core areas: brand and communications; consumer choice; market and product development; and satisfaction and loyalty. Visit http://www.morpace.com for more information.

About InetSoft

Since 1996 InetSoft has been delivering easy, agile, and robust business intelligence software that makes it possible for organizations and solution providers of all sizes to deploy or embed full-featured business intelligence solutions. Application highlights include visually-compelling and interactive dashboards that ensure greater end-user adoption plus pixel-perfect report generation, scheduling, and bursting. InetSoft’s patent pending Data Block™ technology enables productive reuse of queries and a unique capability for end-user defined data mashup. This capability combined with efficient information access enabled by InetSoft’s visual analysis technologies allows maximum self-service that benefits the average business user, the IT administrator, and the developer. InetSoft solutions have been deployed at over 3,000 organizations worldwide, including 25% of Fortune 500 companies, spanning all types of industries.

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Mark Flaherty
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