InetSoft Publishes White Paper About Data Mashup and Business Intelligence

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What is data mashup and why is it so important in business intelligence solutions?

InetSoft Technology

For some people, this is a very controversial topic because it seems to contradict the mission of the single truth by giving the end-user too much power to manipulate data

InetSoft Technology, an innovator in dashboard, reporting and analysis solutions, today released a white paper on the topic of "End-user Defined Data Mashup: The case for giving more power to end-users of business intelligence applications." The paper is available for download at http://www.inetsoft.com.

InetSoft has been delivering award-winning software for 8 years running, offering easy, agile, and robust business intelligence solutions that make it possible for enterprises of all sizes to deploy a fully-featured business intelligence solution that is very quick to deploy and easy for end-users to adopt.

The paper discusses the meanings and origins of mashup and its specific application in business intelligence solutions: being able to combine disparate data sources or even data from a single data source in ways that weren't previously anticipated by a BI or data warehouse architect. It provides the business case, from both the business and the IT perspectives, for empowering end-users with the ability to create data mashups on their own. The paper points out how end-user defined data mashup fully delivers on the promise of business intelligence to enable information discovery, figure out answers to previously unanticipated questions, and maximize the number of findings that lead to meaningful action from a business intelligence solution.

"For some people, this is a very controversial topic because it seems to contradict the mission of the single truth by giving the end-user too much power to manipulate data," comments Mark Flaherty, Director of Marketing at InetSoft. "But think about it, you can't control data all the way through an Excel spreadsheet or a PowerPoint slideshow. So why draw the line inside of business intelligence software? InetSoft's Style Intelligence software platform is the only business intelligence application to enable this ultimate level of self-service."

The topics of the paper are:

  • What is data mashup?
  • The fallacy of the single-truth
  • Why end-users need data mashup
  • Why IT needs data mashup
  • Business case results of enabling data mashup

To download a copy of the white paper, please visit: InetSoft white papers.

About InetSoft:
InetSoft has earned its reputation of excellence as a leading global operational business intelligence solution provider by delivering innovative, award-winning software and professional services for over a decade. InetSoft serves over a million users worldwide, including 25% of Fortune 500 companies.

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Mark Flaherty
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