Authors Barry Moltz and Becky McCray Introduce Small Town Rules

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Co-authors, Barry Moltz and Becky McCray introduce Small Town Rules. A book that reveals how the business world is like a global small town, and how even the largest companies must compete for customers as if they were small, local businesses.

Small Town Rules

Small Town Rules

"Don’t buy it because
I said it’s a great book. Buy it because it will change your business." Chris Brogan

In their new book Small Town Rules, Barry Moltz and Becky McCray reveal the seven “rural-style” solutions that have become invaluable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Between the chapters, powerhouse small town brands are profiled, including L.L. Bean, Walmart, Winnebago Industries, and Viking Range. Small Town Rules profiles more than 20 different business ideas that businesses of any size can use for expansion, innovation, or to change the game.

“There are a lot of traits about small town business which offer insights and opportunities for people to leverage in all businesses,” Said Jeff Pulver, Co-founder of Vonage and Founder of the 140 Characters Conference. “Community matters. Relationships matter. People matter.”

While Barry Moltz lives in Chicago (population about 2.7 million) and Becky McCray lives in Hopeton, Oklahoma, (population about 30), they do share some common characteristics.
Both are entrepreneurs. Barry has had three businesses of his own. Becky started her first business in junior high school, and she currently owns a liquor store and a cattle ranch, along with her husband. Becky also runs a number of smaller businesses.

Both authors talk openly about success and failure. Both have been fired. Both have gone out of business. Barry has been kicked out of business by his own partners, and he sold his last business during the Internet bubble of 1999. Becky has run for public office and lost, started businesses that went nowhere, and she has succeeded in building stable businesses in times of intense economic turmoil.

To help readers implement the ideas, an appendix of resources includes specific tools, references, and links for each small town rule.

“Just bought Small Town Rules! I’ve been anxious for this book,” Said Chris Brogan, NY Times Bestselling Author of Trust Agents. “Don’t buy it because
I said it’s a great book. Buy it because it will change your business.”

Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy is available in hardcover and eBook and can be purchased by visiting .

About Barry Moltz
Barry Moltz gets business owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures, as well as consulting countless other entrepreneurs, Barry has discovered the formula to get “stuck” business owners out of their funk and marching forward. Barry applies simple, strategic steps to facilitate change for entrepreneurs. Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years.

Barry is the author of You Need to Be A Little Crazy, which has been translated into four languages worldwide. His second book, Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success, shows how to come back from failure and develop true business confidence. He is also the author of BAM! Delivering Customer Service in a Self-Service World. To learn more, visit

About Becky McCray:
Becky McCray says that small businesses and small towns matter. She is a small town business owner, with a retail store and a cattle ranch in Woods County, Oklahoma. She also heads a consulting firm that helps small town governments in Oklahoma with project management. Together with Sheila Scarborough, she co-founded Tourism Currents to teach tourism professionals new ways of marketing their destination. She has been featured in The New York Times, BusinessWeek, and Entrepreneur Magazine. McCray publishes the popular website, Small Biz Survival, on small town small business. To learn more, visit

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