Miracle Method Using PR to Grow its Business

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Miracle Method Surface Refinishing is using online PR software to help them educate potential homeowner and commercial customers on the affordability and value of surface refinishing of bathroom and kitchen surfaces. The campaign has resulted in a nearly 20% increase in website visits and a 15% increase in sales.

This sink had major chips and discoloration before. The refinished side is smooth and glossy and beautiful.

The key is to continually push awareness of who we are, what we do and how we can help.

Miracle Method’s national awareness campaign is having an impact on the number of homeowners wanting to learn more about the company’s surface refinishing process. Visits to the company’s website, http://www.miraclemethod.com are up nearly 20% and 80% are new visitors according to Google Analytics.

Miracle Method is using online PR software to distribute stories to reach potential customers across social networks, online and through the media. “Our focus is to educate the homeowner and potential commercial customer of the affordability and value of surface refinishing, vs. traditional and expensive removal and replacement remodeling in kitchens and bathrooms,” says Don Dominick, VP Business Development for Miracle Method.

The story line for many of Miracle Method’s releases is how surface refinishing is a more prudent and affordable choice than tearing out a bathtub and surrounding tile. “We also point out the differences in refinishing processes,” adds Dominick. Miracle Method is the industry innovator and uses a proprietary bonding agent to assure a durable new surface that can add up to 15 years of new life to a porcelain, fiberglass or acrylic bathtub. “Unfortunately, the majority of refinishers still use an acid wash to ‘etch’ the tub in hopes that the new coating will ‘stick.’ It’s old quick fix technology and results in a temporary cosmetic vs. a permanent solution,” says Dominick. Miracle Method never has used toxic acids in their refinishing process.

The PR campaign has not only had an impact on homeowners wanting to learn more, but commercial accounts as well. A number of releases have targeted attendees to college and hospital facility manager conferences where Miracle Method had exhibits. The result was having a number of attendees coming to the booth and mentioning they had read the release and scheduling estimates at their facilities.

“I would love to give our marketing department an unlimited advertising budget, but using PR has been very effective and more affordable,” says, Chuck Pistor, President of Miracle Method. The current campaign is just the start. The next step will be to work with online marketing providers on a program that will put Miracle Method directly in touch with writers and editors of magazines, newspapers and producers of home improvement television shows.

The campaign has had a positive impact on Miracle Method’s bottom line. Company sales are up 15% over a record 2011 and Pistor doesn’t see it slowing down. “The key is to continually push awareness of who we are, what we do and how we can help,” says Pistor. “Business has been so good that we are actively pursuing new franchises to build our capacity.”

Miracle Method has a 32-year history of transforming ugly bathtubs, tile surrounds, vanities and kitchen countertop surfaces to like new with savings of up to 75% over replacement. The company not only has thousands of satisfied homeowners as customers, but also does work for major hotel chains, colleges, hospitals, nursing homes and property management companies.

To learn more about Miracle Method and the affordable transformation they can create in kitchens and bathrooms, visit http://www.miraclemethod.com/franchise, or call 1 800-444-8827.

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Don Dominick
Miracle Method Surface Refinishing
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Chuck Pistor
Miracle Method Surface Refinishing
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