Public Relations Webinars to Cover Assembling an Online Newsroom, SEO Heroes, and Multimedia Press Releases : Free Educational Series Offers How-To Tips for Press Releases Shared by Business Wire Experts

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Business Wire’s webinar series continues in October with more press release how-to sessions that focus on creating online newsrooms, using multimedia to your advantage and the searching (SEO) and sharing (social media) that help press releases get seen.

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Press releases continue to be a foundation document that launch the online conversation

The free webinars, attended by thousands of professional communicators since the inception of the series last year, focus on using new and social media tools for press release effectiveness. "Press releases continue to be a foundation document that launch the online conversation," said Monika Maeckle, Vice President of New Media for Business Wire. "Our goal is to encourage best press release practices — and getting our clients' press releases found, seen and shared online."

Business Wire's October Webinar Schedule follows:

Wednesday, October 15

Online Newsrooms - On a Budget

10 AM Pacific / Noon Central / 1PM Eastern

Learn the top elements you should have in an Online Newsroom, and then learn which ones you can actually afford right now.

Hosts: Ibrey Woodall, Director – Marketing/Sales, TEKgroup International, Inc.

Laura Sturaitis, Senior Vice President, Media Services & Product Strategy, Business Wire

To register: Thursday, October 23

Your Text Needs a Partner: Using Multimedia to Drive Press Release Results

10 AM Pacific / Noon Central / 1PM Eastern

Learn to use multimedia for increased visibility & viability of your press releases and review success stories from your peers. We'll look at what makes - and breaks - a photo, video, and caption.

Hosts: Jennifer Saragosa, Account Manager, Business Wire - Boston

Malcolm Atherton, Account Executive, Business Wire - Phoenix

To register: Thursday, November 6

Be an SEO Hero -- Optimize Your Press Release for Search

10 AM Pacific / Noon Central / 1 PM Eastern

Learn how to write for search engines with the EON: Enhanced Online News Search Engine Optimization tool powered by Newsforce.

Hosts: Maria Van Wambeke, Product Development Specialist, Business Wire

Michael Toner, New Media Specialist and Account Executive, Business Wire

To register: About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.

The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 31 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961.

Visit the EON: Enhanced Online News Resource Toolshed on Delicious:


Business Wire, EON Enhanced Online News, press release, how-to press release, press release tips, press releases

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