Public Relations Webinars to Cover Assembling an Online Newsroom, SEO
Heroes, and Multimedia Press Releases
Free Educational Series Offers How-To Tips for Press Releases Shared
by Business Wire Experts
NEW YORK (Business Wire EON/PRWEB ) October 2, 2008 --
Business Wire’s webinar
series continues in October with more press release how-to
sessions that focus on creating online newsrooms, using multimedia to
your advantage and the searching (SEO) and sharing (social media) that
help press releases get seen.
The free webinars, attended by thousands of professional communicators
since the inception of the series last year, focus on using new and
social media tools for press release effectiveness. “Press
releases continue to be a foundation document that launch the online
conversation,” said Monika Maeckle, Vice
President of New Media for Business Wire. “Our
goal is to encourage best press release practices —
and getting our clients’ press releases found,
seen and shared online.”
Business Wire’s October Webinar Schedule
follows:
Wednesday, October 15
Online Newsrooms - On a Budget
10 AM Pacific / Noon Central / 1PM Eastern
Learn the top elements you should have in an Online Newsroom, and then
learn which ones you can actually afford right now.
Hosts: Ibrey
Woodall, Director –
Marketing/Sales, TEKgroup International, Inc.
Laura
Sturaitis, Senior Vice President, Media Services &
Product Strategy, Business Wire
Thursday, October 23
Your Text Needs a Partner: Using Multimedia to Drive Press Release
Results
10 AM Pacific / Noon Central / 1PM Eastern
Learn to use multimedia for increased visibility & viability of your
press releases and review success stories from your peers. We’ll
look at what makes - and breaks - a photo, video, and caption.
Hosts: Jennifer
Saragosa, Account Manager, Business Wire - Boston
Malcolm
Atherton, Account Executive, Business Wire -
Phoenix
Thursday, November 6
Be an SEO Hero -- Optimize Your Press Release for Search
10 AM Pacific / Noon Central / 1 PM Eastern
Learn how to write for search engines with the EON: Enhanced Online News
Search Engine Optimization tool powered by Newsforce.
Hosts: Maria
Van Wambeke, Product Development Specialist,
Business Wire
Michael
Toner, New Media Specialist and Account Executive,
Business Wire
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by thousands of
member companies and organizations to transmit their full-text news
releases, regulatory filings, photos and other multimedia content to
journalists, news media, trade publications, institutional and
individual investors, financial information services, regulatory
authorities, Internet portals, information websites,
business-to-business decision-makers and consumers worldwide. With a
news distribution network spanning 150 countries and 45 languages,
Business Wire's multi-channel delivery network has access to dozens of
international and national news agency networks throughout the Americas,
Europe, Asia, the Middle East and Africa.
The Business Wire news network is powered by its patented NX high-speed
data platform and supports XML, XHTML and XBRL code to deliver the most
sophisticated news file to enhance news release interactivity,
customization and search engine optimization. Business Wire has 31
bureaus in cities including New York, San Francisco, Los Angeles,
Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo,
Toronto and Sydney with reciprocal offices throughout the world.
Business Wire was founded in 1961.
Visit the EON: Enhanced Online News Resource Toolshed on Delicious: http://del.icio.us/eon_resources.
TAGS
Business Wire, EON Enhanced Online News, press release, how-to press
release, press release tips, press releases
See the original story at: http://eon.businesswire.com/releases/business_wire/press_release/prweb1419554.htm
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