Happy News Release Resolutions to Kick Off Business Wire's Award Winning Webinars in 2009 : Communicators of All Stripes Can Benefit From Free How-To Sessions on Building Better Press Releases

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Business Wire’s award winning webinar series will kick off the New Year with a how-to session that coaches communicators on building better press releases. The webinar will take place Wednesday, January 21.

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Now you have to BUILD them from the ground up with search engines and algorithms in mind.

"It's not just about writing press releases anymore," said Monika Maeckle, Vice President of New Media for Business Wire. "Now you have to BUILD them from the ground up with search engines and algorithms in mind." Recent enhancements to Business Wire and EON: Enhanced Online News, such as the free Press Release Builder tool, will help communicators get the most out of their press release efforts, Maeckle added.

The free webinars, attended by thousands of professional communicators since the series' inception last year, are archived on Business Wire's home page.

Business Wire's January Webinar Schedule follows:

Wednesday, January 21, 2009

Happy News Release Resolutions

10 AM Pacific / Noon Central / 1 PM Eastern

In this special New Year's presentation we'll show you how to build more robust, interactive press releases that are more likely to gain traction online. We'll also explain how to harvest data from your analytics and tracking reports.

Hosts: Monika Maeckle, Vice President of New Media for Business Wire

Malcolm Atherton, New Media Specialist and Account Executive, Business Wire

To register: https://www1.gotomeeting.com/register/776212227

Thursday, February 5, 2009

Be An SEO Hero -- Optimize Your Press Release for Search

10 AM Pacific / Noon Central / 1 PM Eastern

Learn to write for search engines and robots as well as real human readers with this tutorial of the EON: Enhanced Online News Text Optimization tool.

Hosts: Maria Van Wambeke, Product Development Specialist, Business Wire

Michael Toner, New Media Specialist and Account Executive, Business Wire

To register: https://www1.gotomeeting.com/register/905757230

To watch previously recorded and archived webinars, click on the links below:

Be An SEO Hero: Optimize Your Press Release for Search http://tinyurl.com/5mltrj

Lost In MySpace? http://tinyurl.com/68h3g9

Desperately Seeking Google Juice: Crafting Web Friendly Press Releases http://tinyurl.com/5e2m4c

Your Text Needs A Partner: Using Multimedia to Drive Press Release Results http://tinyurl.com/6kfuf5

A Social Media Conversation: How PR, IR & Marketing Professionals Can Engage and Participate in the Social Web http://tinyurl.com/6atw95

EON: Enhanced Online News Solutions: Power of Press Releases in the Social Web http://tinyurl.com/5dmera

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.

The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 31 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961.

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Monika Maeckle
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