Happy News Release Resolutions to Kick Off Business Wire’s
Award Winning Webinars in 2009
Communicators of All Stripes Can Benefit From Free How-To
Sessions on Building Better Press Releases
NEW YORK (Business Wire EON/PRWEB ) December 30, 2008 --
Business Wire’s award
winning webinar series will kick off the New Year with
a how-to session that coaches communicators on building better press
releases. The webinar will take place Wednesday, January 21.
“It’s not just about writing press releases anymore,” said Monika
Maeckle, Vice President of New Media for Business Wire. “Now
you have to BUILD them from the ground up with search engines and
algorithms in mind.” Recent enhancements to Business Wire
and EON: Enhanced Online News, such as the free Press Release Builder
tool, will help communicators get the most out of their
press release efforts, Maeckle added.
The free webinars, attended by thousands of professional
communicators since the series' inception last year, are archived on Business
Wire’s home page.
Business Wire’s January Webinar Schedule follows:
Wednesday, January 21, 2009
Happy News Release Resolutions
10 AM Pacific / Noon Central / 1 PM Eastern
In this special New Year's presentation we'll show you how to
build more robust, interactive press releases that are more likely to
gain traction online. We'll also explain how to harvest
data from your analytics and tracking reports.
Hosts: Monika
Maeckle, Vice President of New Media for Business Wire
Malcolm
Atherton, New Media Specialist and Account Executive,
Business Wire
To register: https://www1.gotomeeting.com/register/776212227
Thursday, February 5, 2009
Be An SEO Hero -- Optimize Your Press Release for Search
10 AM Pacific / Noon Central / 1 PM Eastern
Learn to write for search engines and robots as well as real human
readers with this tutorial of the EON: Enhanced Online News Text
Optimization tool.
Hosts: Maria
Van Wambeke, Product Development Specialist, Business Wire
Michael
Toner, New Media Specialist and Account Executive,
Business Wire
To register:
https://www1.gotomeeting.com/register/905757230
To watch previously recorded and archived webinars, click on the
links below:
Be
An SEO Hero: Optimize Your Press Release for Search http://tinyurl.com/5mltrj
Lost
In MySpace? http://tinyurl.com/68h3g9
Desperately
Seeking Google Juice: Crafting
Web Friendly Press Releases http://tinyurl.com/5e2m4c
Your
Text Needs A Partner: Using Multimedia to Drive Press Release Results
http://tinyurl.com/6kfuf5
A
Social Media Conversation: How PR, IR & Marketing Professionals Can
Engage and Participate in the Social Web http://tinyurl.com/6atw95
EON:
Enhanced Online News Solutions: Power of Press Releases in the Social Web http://tinyurl.com/5dmera
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by
thousands of member companies and organizations to transmit their
full-text news releases, regulatory filings, photos and other multimedia
content to journalists, news media, trade publications, institutional
and individual investors, financial information services, regulatory
authorities, Internet portals, information websites,
business-to-business decision-makers and consumers worldwide. With a
news distribution network spanning 150 countries and 45 languages,
Business Wire's multi-channel delivery network has access to dozens of
international and national news agency networks throughout the Americas,
Europe, Asia, the Middle East and Africa.
The Business Wire news network is powered by its patented NX
high-speed data platform and supports XML, XHTML and XBRL code to
deliver the most sophisticated news file to enhance news release
interactivity, customization and search engine optimization. Business
Wire has 31 bureaus in cities including New York, San Francisco, Los
Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels,
Tokyo, Toronto and Sydney with reciprocal offices throughout the world.
Business Wire was founded in 1961.
See the original story at: http://eon.businesswire.com/releases/business_wire/press_release/prweb1809714.htm
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