The majority of marketers consider social media marketing to be important for their businesses, but still 40% of marketers are stumped on how to prove ROI,
(PRWEB UK) 14 November 2012
Business Consort - The Digital and Social Media Academy recently launched their on demand social media training skills training specifically designed for businesses in reaction to study finding the majority of marketers consider social media marketing to be important for their businesses.
Director Dawn McGruer FRSA consistently sees the same issue with businesses trying to take advantage of the vast benefits social media can offer.
95% of businesses fail to implement a successful social media campaign due to lack of strategy which is often a result of lack of training and a firm strategy plan.
Those in charge of digital marketing have often moved in to this forum and don't have any formal training in this area and have to learn on the job.
Business Consort's fast track digital and social media training courses bridge this skills gap and help individuals learn the practical aspects needed to start running effective digital and social media marketing campaigns.
The bite size courses were constructed by course tutor and director of Business Consort - The Digital and Social Media Academy based on the fact that she is actively using these principles daily to grow her own business.
Also as jobs demand so much of our time the courses allow delegates to study at a time that suits them as well as getting a dedicated mentor who they can ask questions to and is on hand for a whole year to help them on the way.
Business Consort is a perfect example of how social media can really help a business gain huge visibility on the web as well as driving traffic to their websites. They are based in the UK but have developed a global reach through their social media efforts.
They have already trained thousands of businesses worldwide through networking with their 2 million strong follower base.
Another key benefit is the reach social media can provide - There is no monopoly within social media presence and it doesn't follow that the bigger the brand or budget the better brand awareness and social media engagement or following they have.
This offers businesses a huge opportunity to gain competitor advantage.
An article published on 'The Content Strategist' website said the majority of marketers consider social media marketing to be important for their businesses, but still 40% of marketers are stumped on how to prove ROI, according to a recent survey of 3,800 marketers.
The survey, which was released in conjunction with an infographic published by World View Editing, also shows that 59% of marketers use social media six or more hours per week, while 33% use it 11 hours or more a week. That’s not too much of a time drain, but could be seen as time-intensive for small teams.
Video marketing seems to be the upcoming hot spot. In 2012, 76% of marketers plan on increasing their usage of YouTube and video marketing — it tops the charts in terms of planned investments for next year.
Find out more about how social media can help grow your business by downloading Busness Consort's social media guide.
To ensure your business is reaping the benefits of the digital era visit http://www.thesocialmediaacademy.org