Look, I'm not going to beat around the bush, times are tough. Developing a good plan, even its only a couple of tactics on one piece of paper is far better than listening to all the rhetoric spewed by people who have nothing better to do than complain. Winning is what Americans do. And American business people are winners!
West Covina, CA (Vocus) February 27, 2009
The experts may agree that we are in a recession. But when it comes to business Tony D. Smith, Founder and CEO of SoCalBizOps (http://www.socalbizops.com)] and creator of the "Certified Business Plan" (http://www.certifiedbusinessplan.com)] disagrees. And Mr. Smith shares his thoughts for moving ahead in the current business environment.
There are only 24 hours in a day and business owners are fighting the odds with narrow margins, competition from the BIG boys and rising costs in all sectors. It seems times are tough when the government loans almost one trillion dollars to the banks. A business needs a good financial strategy with workable tactics to come out on the other end of this crunch with assets enough to continue doing business.
Here are some recommendations from Mr. Smith who has helped hundreds of small to medium size business not only raise needed working capital but has helped them develop a survival plan.
- Change the focus of operations from process improvement and quality control to cost savings.
- Try not to layoff personnel it is far better to institute a hiring freeze and salary and bonus freezes. Or if required, eliminate bonuses during these times.
- Maintain good salaries and benefits. Its better to have fewer people happy about their benefits than a large group of employees upset about low level benefits.
- Make it a priority to keep morale high. Meet rumors whether founded or un-founded head on. Rumors can be a huge drain on morale and productivity if left unchecked.
- Make sure you have a solid communications plan in place. Be honest. Remember when the tough gets going, Americans ban together to overcome the obstacle. Mutual respect is the call letter of the day.
- If you must cut personnel, better to eliminate a position than an employee. This can help in case of a wrongful termination lawsuit for discrimination.
- And what Tony considers one of the best tactics is to ask current customers for referrals. New customer acquisition costs go down to near zero using this tactic.
Tony has this to say, "Look, I'm not going to beat around the bush, times are tough. Developing a good plan, even its only a couple of tactics on one piece of paper is far better than listening to all the rhetoric spewed by people who have nothing better to do than complain. Winning is what Americans do. And American business people are winners!"
SoCalBizOps' team of professionals from varying business disciplines combine talents to produce what is considered by major financial institutions and government agencies as one of the most comprehensive and well-designed business plans available to business owners today.
New and existing business owners interested in a confidential business plan or project assessment can go to the company's website (http://www.certifiedbusinessplan.com) and fill out a request form. The company usually charges $500 for this assessment but is offering it at no cost or obligation in an effort to help businesses succeed.
For additional information on a "Certified Business Plan™" and private consultation, go to (http://www.certifiedbusinessplan.com).
Mr. Smith is considered by many as one of the nation's leading experts in business plan development and writing. He is a guest lecturer at universities, schools and corporate events throughout the US. Tony has a very professional and direct style about him and is available for media interviews and guest appearances nationwide.