Small Business Development Center Takes on a New Strategy to Support Small Business Funding

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The NJSBDC of Northwest Jersey has partnered with Business Fundability to deliver a powerful new consulting service to support business owner’s needs for education, planning and acquisition of business funding.

Business Fundability

Dolores Stammer, the Regional Director at the Northern New Jersey SBDC stated, “My sole objective is to find more effective ways to help my client base. As you can imagine, many of my clients ask questions about getting funding: - how can I do it? I need x amount of dollars, what is the best type of loan?, what loans do I qualify for, etc. Support of these client needs are technical and very time consuming; we simply don’t have the resources to provide every client that asks us for the personalized detail required to adequately address their specific needs. Until we found Business Fundability, our advisory services were more general focusing on business plans, financial projections and a cursory discussion of types of loans available.

Business Fundability is a systems approach to educating and advising business owners on the process of access funding, making their business more fundable, and building credit assets to grow the business. There are three key components of the Business Fundability system that we are using to counsel our clients.

     1. Each client is asked to complete the free Business Fundability Test; this online program asks information about the client’s company and provides a custom report. The report alerts the client and the SBDC advisor (each get a copy of the report) what actions are needed to make their business more fundable and the type of financing they presently qualify for. Specifically we direct the client to access the program at our website http://www.nw-njsbdc.com/fundingprep.php which provides a video of the program and how it works.
     2. After completing the Business Fundability Test, the client is supported by a Fundability Advisor who advises the client on ways of correcting the deficiencies found in the report that may be preventing them from getting funded. The advisor also shares in-depth knowledge on commercial financing products that may be available to the client. Again, the SBDC Advisor has full access to the entire client consulting process.
     3. Additionally the client is provided a Free Business Fundability Basic Membership which allows them to utilize a systems approach to establishing and building a business credit file for their business.

The last step is of special importance to the business owner. Dolores Stammer’s background includes starting and running her own small businesses; from that experience she believes every business owner needs to separate their personal credit from their business credit. Building business credit allows the owner to establish new vendor credit and business lines of credit while minimizing the usage of the business owner’s personal guarantees. By creating credit that is tied to the business not the owner, the business owner is able to expand available financing and credit options while reducing personal liability and risk. Business Fundability offers an amazing system to accomplishing this goal.

“Our SBDC has recently begun using Business Fundability to serve the special funding advisory needs of new and existing business clients. We have had a few great successes whereby this tool and system have educated and directed the business owner on a path to pursuing the best funding solutions for their business. This has been achieved by working with professional funding advisors dedicated to helping business owners become more successful in obtaining business financing necessary for growth," Dolores Stammer stated.

An SBDC Center is called upon to be a lot of things for a lot of people. Anything that we can do to expedite that process, to be more efficient in the delivery of our services, is a top priority. This service is one of those tools that can be used to stretch my resources - to expand my service and improve by effectiveness with my client base. Business Fundability allows me and my SBDC Advisors to work on the other important business counseling issues of marketing, strategic planning, operations, etc. Together with Business Fundability we are increasing the successful outcomes of more of our clients.

About BusinessFundability™

BusinessFundability™ is the largest membership network of small business owners delivering funding education, business credit development consulting, and commercial funding solutions in the US. We have supported over 40,000 business owners leveraging a world class web based coaching system, and a nationwide network of funding advisors. Our Mission is to provide leadership and solutions to new and existing business owners through tools, systems, and consultation in order to deliver the funding and credit they need to survive and thrive in today’s market. Working with our team of expert advisors and patented technology, our members are able to access business credit, protect their personal assets, and strengthen their brand...all while building a credible company with a real Business Credit Asset™ – predictably growing the value of your business.

About NJSBDC

The New Jersey Small Business Development Centers network, comprised of 11 centers across the state, provides comprehensive services and programs for small business in New Jersey, helping businesses expand their operations, manage their growth or start new ventures. NJSBDC is an accredited member of the national Association of Small Business Development Centers (ASBDC), America’s leading network for small business assistance, job creation and retention. The NJSBDC non-profit network is a federal-state-educational partnership, leveraging public and private funding sources to maximize resources for the small business community. The NJSBDC network leverages funding from the Small Business Administration (SBA), New Jersey State Government and the educational institutions that host its 11 centers, as well as other private funding. Rutgers Business School – Newark & New Brunswick is the host for NJSBDC Headquarters and the NJSBDC at Rutgers-Newark.

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Walter Good
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